Remote Marketing Specialist - Digital Campaigns

Placements24; Polokwane; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Benefits package

Professional development

Job summary

Placements24 is seeking a Remote Marketing Specialist to design and execute digital campaigns that drive engagement and conversions. You will manage social media, content creation, and analytics while collaborating with cross-functional teams from a remote-first setup connected to the Polokwane region.

The role requires a Bachelor's in Marketing/related field and 3–5 years of proven digital marketing experience. You will work on SEO/SEM, PPC, email marketing, and content across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3–5 years digital marketing experience with proven campaign success.
• Proficient with social media management tools, email platforms, and analytics software.
• Strong SEO/SEM understanding and PPC experience.
• Excellent content creation and copywriting skills.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels.
• Create engaging content for social media, websites, blogs and digital assets.
• Grow the company’s social media presence and brand advocacy.
• Plan and run email marketing campaigns with segmentation and tracking.
• Conduct keyword research and implement SEO best practices.
• Manage paid campaigns on Google Ads and social platforms.
• Monitor, analyze, and report campaign performance with insights.
• Collaborate with designers and developers for cohesive campaigns.
• Stay updated on digital marketing trends and tools.
• Manage budgets and allocate resources to maximize ROI.
• Conduct market research and competitor analysis.
• Contribute to overall marketing plan and brand strategy.

Skills

Digital marketing

Social media management

Content creation

Analytics

Keyword research

Copywriting

Remote work

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Hootsuite

Mailchimp

Google Ads

Facebook Ads Manager

Canva

Adobe Photoshop

Job description

About the Role

Our client is seeking a talented and results-driven Remote Marketing Specialist to conceptualize and execute digital marketing campaigns. This role is ideal for a creative individual with a deep understanding of online marketing channels and a proven ability to drive engagement and conversions. You will be responsible for developing marketing strategies, managing social media, creating compelling content, and analyzing campaign performance. Working in a remote-first capacity, you will collaborate with cross-functional teams to achieve marketing objectives. This is an exciting opportunity to shape the digital presence of our client from anywhere, impacting their reach and engagement globally, though the role is associated with our Polokwane operational hub.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels, including social media, email, SEO/SEM, and display advertising.
• Create engaging and high-quality content for social media platforms, websites, blogs, and other digital assets.
• Manage and grow the company's social media presence, fostering community engagement and brand advocacy.
• Plan and execute email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media ads.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing insights and recommendations for optimization.
• Collaborate with graphic designers, web developers, and other marketing team members to ensure cohesive campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Conduct market research and competitor analysis to identify opportunities and challenges.
• Contribute to the development of the overall marketing plan and brand strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a proven track record of successful campaign management.
• Proficiency in social media management tools, email marketing platforms, and analytics software (e.g., Google Analytics, Hootsuite, Mailchimp).
• Strong understanding of SEO/SEM principles and practices.
• Experience with paid advertising platforms (Google Ads, Facebook Ads Manager).
• Excellent content creation and copywriting skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
• Creative thinker with a data-driven approach to marketing.

Benefits

This fully remote position offers the ultimate flexibility, allowing you to work from anywhere. Our client provides a competitive salary, comprehensive benefits package, opportunities for professional development, and the chance to work on innovative marketing initiatives. Be a key player in driving our client's digital growth from your home base, connected to our Polokwane region.