Digital Marketing Coordinator (Retail Focus)

Placements24; Pretoria; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Fully remote work environment

Learning & development access

Competitive salary

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Coordinator to join our remote team, supporting retail initiatives. You will execute campaigns across social, search, and email, optimizing traffic and sales for our brands.

You will collaborate with the marketing team to develop content, monitor performance with analytics, and adapt strategies for the Pretoria market, leveraging remote collaboration to deliver results.

Qualifications

• Proven experience in digital marketing with focus on retail/e-commerce.
• Proficiency with social media management tools, email marketing platforms, and analytics software (e.g., Google Analytics).
• Strong understanding of SEO/SEM principles and best practices.
• Excellent written and verbal communication skills, suited for remote collaboration.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinking and staying updated on digital marketing trends for Pretoria market.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms like social media, search engines, and email.
• Create engaging content for social media, blog posts, and other digital channels.
• Monitor and analyze campaign performance using analytics tools, providing regular reports and insights.
• Assist in managing the company's social media presence, engaging with followers and responding to inquiries.
• Conduct market research to identify new trends and opportunities in digital retail marketing.
• Collaborate with design and content teams to ensure brand consistency across all digital assets.

Skills

Digital marketing

Retail/e-commerce

Social media management

Email marketing

Analytics (Google Analytics)

SEO/SEM

Remote collaboration

Project management

Tools

Google Analytics

Social media management tools

Job description

About the Role

Our client is seeking a creative and data-driven Digital Marketing Coordinator to join their remote team, supporting their retail initiatives. In this role, you will be responsible for executing digital marketing strategies across various online channels to drive traffic, engagement, and sales for their retail brands. You will work closely with the marketing team to develop and manage online campaigns, social media content, and email marketing efforts. This is an ideal opportunity for a passionate digital marketer to leverage their skills in a remote setting, contributing directly to the online presence and customer acquisition efforts for the business, with a focus on the Pretoria retail market.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms like social media, search engines, and email.
• Create engaging and relevant content for social media, blog posts, and other digital channels.
• Monitor and analyze campaign performance using analytics tools, providing regular reports and insights.
• Assist in managing the company's social media presence, engaging with followers and responding to inquiries.
• Conduct market research to identify new trends and opportunities in digital retail marketing.
• Collaborate with design and content teams to ensure brand consistency across all digital assets.

Requirements

• Proven experience in digital marketing, with a focus on retail or e-commerce.
• Proficiency with social media management tools, email marketing platforms, and analytics software (e.g., Google Analytics).
• Strong understanding of SEO/SEM principles and best practices.
• Excellent written and verbal communication skills, suited for remote collaboration.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinking and a passion for staying updated on digital marketing trends for the Pretoria market.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote working environment, providing excellent flexibility.
• Opportunity to shape and execute innovative digital strategies.
• Access to online learning platforms for continuous skill development.
• A collaborative and supportive team culture that values remote contributions.