Digital Marketing Specialist - FMCG

Placements24; LegKraal Gate; Hybrid; ZAR 653,000 - 1,143,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Full remote work

Health and dental benefits

Professional development

Digital marketing certifications

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist for a fully remote role in the FMCG sector. You will drive digital strategy, create content, and execute campaigns across social media, email, and search channels from any location.

You will analyze performance with Google Analytics, optimize SEO/SEM, and stay ahead of industry trends to boost online brand presence and consumer engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2–4 years of experience in digital marketing, with a focus on FMCG or consumer goods.
• Proficiency in social media management tools, email marketing platforms, and SEO/SEM strategies.
• Strong content creation skills, including copywriting and basic graphic design or video editing.
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various platforms, including social media, search engines, and email.
• Create engaging and compelling content for digital channels, ensuring brand consistency and alignment with marketing objectives.
• Manage social media profiles, community engagement, and online advertising efforts to increase brand visibility and customer interaction.
• Monitor and analyze website traffic, campaign performance, and ROI using tools such as Google Analytics.
• Optimize website content and structure for search engines (SEO) and manage paid search campaigns (SEM).
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the FMCG sector.

Skills

Digital marketing

Social media management

Email marketing

SEO/SEM

Content creation

Google Analytics

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Email marketing platforms

SEO tools

Job description

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to join their dynamic FMCG team. This fully remote role requires an individual with a passion for digital strategy, content creation, and campaign execution. You will be responsible for enhancing online brand presence, driving consumer engagement through social media, email marketing, and SEO/SEM, and contributing to the overall marketing objectives of the company. This is an exciting opportunity for a skilled digital marketer to shape online strategies in a fast-paced industry, working from any location.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various platforms, including social media, search engines, and email.


• Create engaging and compelling content for digital channels, ensuring brand consistency and alignment with marketing objectives.


• Manage social media profiles, community engagement, and online advertising efforts to increase brand visibility and customer interaction.


• Monitor and analyze website traffic, campaign performance, and ROI using tools such as Google Analytics.


• Optimize website content and structure for search engines (SEO) and manage paid search campaigns (SEM).


• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the FMCG sector.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.


• 2-4 years of experience in digital marketing, with a focus on FMCG or consumer goods.


• Proficiency in social media management tools, email marketing platforms, and SEO/SEM strategies.


• Strong content creation skills, including copywriting and basic graphic design or video editing.


• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).


• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.

Benefits

• Competitive salary and performance-based bonuses.


• Full remote work flexibility.


• Comprehensive health and dental benefits.


• Opportunities for professional development and digital marketing certifications.


• A collaborative and innovative work environment focused on digital growth.