Digital Marketing Specialist - Online Content Creation

Placements24; LegKraal Gate; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Placements24 is seeking a Digital Marketing Specialist focused on online content creation. Based in Mahikeng, North West, the role offers a hybrid work arrangement to balance collaboration and independent work.

You will craft engaging digital content and drive audience growth across multiple channels, shaping the client’s online presence within the arts and entertainment sector. The ideal candidate has proven digital marketing experience, strong writing/editing skills, and familiarity with SEO,

Qualifications

• Proven digital marketing experience with content creation and social media management.
• Excellent writing and editing, strong online storytelling.
• Experience with SEO, keyword research and analytics.
• Familiar with Canva or Adobe Photoshop is a plus.

Responsibilities

• Create engaging digital content: social posts, blog articles, website copy, promotional materials.
• Develop and execute social media strategies across platforms to boost brand awareness and engagement.
• Manage the social media calendar, schedule posts, monitor conversations.
• Optimize content for SEO to improve search rankings and visibility.
• Analyze campaign performance using analytics tools and provide actionable reports.
• Collaborate with marketing to develop integrated campaigns.
• Assist in email marketing campaigns and newsletters.
• Stay updated on digital marketing trends in arts and entertainment.
• Coordinate with external content creators or agencies as needed.
• Ensure all content aligns with brand guidelines and voice.

Skills

Content creation

Social media management

Copywriting

Analytics

SEO basics

Canva familiarity

Education

Bachelor's degree (Marketing/Comms/Journalism)

Tools

Hootsuite

Buffer

Google Analytics

Job description

About the Role

Our client, an innovative player in the arts and entertainment sector, is seeking a talented Digital Marketing Specialist with a focus on online content creation. This role, based in Mahikeng, North West, offers a hybrid work arrangement, allowing for a flexible approach to work while ensuring essential team collaboration. You will be responsible for developing engaging digital content that promotes various artistic and entertainment offerings, driving audience engagement and expanding our client's online presence. The ideal candidate is creative, detail-oriented, and possesses a strong understanding of digital marketing channels and content strategy within the arts and entertainment sphere.

Key Responsibilities

• Create compelling and engaging digital content, including social media posts, blog articles, website copy, and promotional materials.
• Develop and execute social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, TikTok) to increase brand awareness and audience engagement.
• Manage the company's social media calendar, scheduling posts and monitoring online conversations.
• Optimize content for SEO to improve search engine rankings and online visibility.
• Analyze digital marketing campaign performance using analytics tools and provide regular reports with actionable insights.
• Collaborate with the marketing team to develop integrated digital marketing campaigns.
• Assist in the creation of email marketing campaigns and newsletters.
• Stay up-to-date with the latest digital marketing trends and best practices in the arts and entertainment industry.
• Manage relationships with external content creators or agencies as needed.
• Ensure all content aligns with brand guidelines and voice.

Requirements

• Proven experience in digital marketing, with a strong focus on content creation and social media management, ideally within the arts and entertainment sector.
• Excellent writing, editing, and communication skills, with a knack for crafting engaging online narratives.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Experience with SEO best practices and keyword research.
• Creative mindset with the ability to generate innovative content ideas.
• Strong organizational skills and attention to detail.
• Ability to work effectively both independently and as part of a hybrid team.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.
• Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.

Benefits

• Competitive annual salary of R .
• Hybrid work model offering flexibility and collaborative opportunities.
• Engage with the dynamic arts and entertainment industry in North West.
• Opportunities for professional growth and skill development in digital marketing.
• Work within a creative and supportive team environment.
• Gain experience across a variety of digital marketing disciplines.