Senior Digital Marketing Specialist (Arts & Entertainment Focus)

Placements24; Midrand; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Entertainment events access

Medical aid & retirement fund

Job summary

Placements24 is seeking a Senior Digital Marketing Specialist for a dynamic arts and entertainment client in Midrand, Gauteng. You will lead digital campaigns across social, email, search and other channels to boost engagement and audience participation.

The role requires a track record in multi-channel strategies, strong analytical skills, and the ability to collaborate with creative and events teams. A bachelor’s degree and at least five years in the field are expected, with a passion for the

Qualifications

• Minimum 5 years of digital marketing experience, especially in arts/entertainment.
• Proven multi-channel campaigns from strategy to execution.
• Strong SEO/SEM, content, social media and email marketing knowledge.
• Experience with analytics tools and CRM/marketing automation.

Responsibilities

• Develop and manage cross-channel digital campaigns across social media, email, search engines, and other online channels.
• Create engaging content for different platforms and target audiences within the arts and entertainment space.
• Analyze campaign performance data, identify trends, and provide actionable insights to optimize future strategies.
• Manage the company's social media presence, fostering community engagement and growth.
• Collaborate with internal teams, including creative, content, and events, to ensure cohesive brand messaging.
• Oversee SEO/SEM strategies to improve organic search rankings and drive qualified traffic.
• Stay abreast of the latest digital marketing trends and technologies relevant to the entertainment industry.
• Manage digital advertising budgets effectively, ensuring maximum ROI.
• Report on KPIs to senior management on a regular basis.
• Plan and execute email marketing campaigns to nurture leads and engage existing audiences.

Skills

Digital marketing

SEO/SEM

Content marketing

Email marketing

Analytics

Social media

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Marketing automation

CRM

Job description

About the Role

Our client, a dynamic and innovative player in the South African arts and entertainment sector, is seeking a highly motivated and experienced Senior Digital Marketing Specialist to join their growing team. This pivotal role, based in the vibrant city of Midrand, Gauteng , will be instrumental in driving online engagement, expanding brand reach, and increasing audience participation across various digital platforms. The ideal candidate will possess a deep understanding of the entertainment landscape and a proven track record in crafting and executing successful digital marketing strategies. You will be working within a collaborative environment that values creativity and data-driven decision-making, contributing directly to the success of major arts and entertainment projects.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across social media, email, search engines, and other online channels.
• Create engaging and compelling content tailored for different platforms and target audiences within the arts and entertainment space.
• Analyze campaign performance data, identify trends, and provide actionable insights to optimize future strategies.
• Manage the company's social media presence, fostering community engagement and growth.
• Collaborate with internal teams, including creative, content, and events, to ensure cohesive brand messaging.
• Oversee SEO/SEM strategies to improve organic search rankings and drive qualified traffic.
• Stay abreast of the latest digital marketing trends and technologies relevant to the entertainment industry.
• Manage digital advertising budgets effectively, ensuring maximum ROI.
• Report on key performance indicators (KPIs) to senior management on a regular basis.
• Plan and execute email marketing campaigns to nurture leads and engage existing audiences.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant portion focused on the arts and entertainment industry.
• Proven experience in developing and executing successful multi-channel digital marketing strategies.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency in marketing analytics tools such as Google Analytics, social media insights, etc.
• Excellent content creation and copywriting skills, with an eye for creative and engaging material.
• Experience with CRM and marketing automation platforms.
• Strong analytical and problem-solving abilities.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team.
• A passion for and understanding of the arts and entertainment sector is essential.

Benefits

• Our client offers a competitive salary package, commensurate with experience.
• Employees benefit from a hybrid work model, providing a balance between in-office collaboration and remote flexibility.
• Opportunities for professional development and career advancement within a thriving industry are abundant.
• Additionally, enjoy access to exclusive entertainment events and unique industry perks.
• A comprehensive medical aid and retirement fund contribution are also part of the remuneration package.