Digital Marketing Specialist - Arts & Entertainment

Placements24; Vereeniging; Ibrido; ZAR 240.000 - 360.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work

Health benefits

Paid time off

Professional development

Descrizione del lavoro

Placements24 in Vereeniging, Gauteng, is seeking a dynamic Digital Marketing Specialist to drive campaigns across social media, SEO, SEM, email marketing, and content creation. This hybrid role blends in-office collaboration with remote flexibility to grow the arts and entertainment initiatives.

You will analyse data with Google Analytics, optimize ROI for paid ads, and partner with creative teams to craft compelling narratives.

Competenze

• Bachelor's degree in Marketing, Communications or related field.
• 3+ years in digital marketing, preferably in Arts & Entertainment.
• Proven experience with social media, SEO/SEM, and email marketing campaigns.
• Proficient with Google Analytics, Google Ads, social media tools, and email platforms.
• Strong analytical and communication skills.
• Ability to work in a Hybrid model.

Mansioni

• Develop and manage digital marketing campaigns across channels.
• Create content for social media, posts, stories, and ads.
• Manage paid campaigns (Google Ads, Facebook Ads) to maximize ROI.
• Monitor website analytics and user behavior.
• Perform keyword research and SEO optimization.
• Develop email marketing campaigns and newsletters.
• Collaborate with creative team on marketing assets.
• Analyze campaign performance using Google Analytics.
• Stay updated on digital marketing trends in Arts & Entertainment.
• Liaise with vendors and partners as needed.

Conoscenze

Social media management

SEO/SEM

Email marketing

Content creation

Data analysis

Campaign optimization

Google Analytics

Formazione

Bachelor's degree in Marketing/Communications or related field

Strumenti

Google Ads

Facebook Ads

Email marketing platforms

Descrizione del lavoro

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to join their team in **Vereeniging, Gauteng**. This **Hybrid** role offers the perfect blend of in-office collaboration and remote flexibility, allowing you to contribute to impactful campaigns within the **Arts & Entertainment** sector. You will be responsible for developing and executing digital marketing strategies to enhance brand visibility, drive audience engagement, and promote events and productions. The ideal candidate will have a deep understanding of various digital marketing channels, including social media, SEO, SEM, email marketing, and content marketing. You will work closely with the marketing and creative teams to craft compelling narratives and leverage data-driven insights to optimize campaign performance. This is an exceptional opportunity to shape the digital presence of exciting **Arts & Entertainment** initiatives and grow your career in a fast-paced, innovative environment.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels (social media, email, search engines, etc.).
• Create engaging and relevant content for social media platforms, including posts, stories, and advertisements.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI.
• Monitor website analytics and user behavior to identify trends and areas for improvement.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Develop and execute email marketing campaigns, including newsletters and promotional emails.
• Collaborate with the creative team to develop visually appealing marketing assets.
• Track, analyze, and report on campaign performance using tools like Google Analytics.
• Stay current with digital marketing trends, tools, and best practices, particularly within the **Arts & Entertainment** industry.
• Manage relationships with digital marketing vendors and partners as needed.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, with a focus on the **Arts & Entertainment** industry.
• Proven experience in managing social media platforms, SEO/SEM, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management tools, and email marketing platforms.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• Excellent written and verbal communication skills.
• Ability to work effectively in a **Hybrid** model, balancing office-based and remote responsibilities.
• Creative thinking and a passion for the **Arts & Entertainment** world.
• Experience with content creation (writing, basic graphic design) is a plus.

Benefits

• Competitive salary and performance-based incentives.
• **Hybrid** work arrangement offering flexibility.
• Opportunities to work on diverse and exciting **Arts & Entertainment** projects.
• Collaborative and supportive team environment.
• Professional development and training programs.
• Health and wellness benefits.
• Paid time off.