Digital Marketing Specialist (Social Media & Content)

Placements24; Randburg; Hybrid; ZAR 260,000 - 420,000; Full time

Benefits offered by this job

Remote work

Job summary

Placements24 is seeking a Digital Marketing Specialist in Randburg with a strong focus on social media and content creation. You will build engaging campaigns, produce multimedia content, manage calendars, and analyze performance to drive brand awareness and lead generation.

Collaboration with marketing, sales, and product teams is key to aligning campaigns across channels. The role supports remote work options and offers growth within a fast-growing tech startup environment in Gauteng.

Qualifications

• Proven digital marketing experience focused on social media and content creation.
• Strong portfolio with social media campaigns and multimedia content.
• Proficient in social media tools (Hootsuite, Buffer) and analytics platforms (GA).
• Excellent writing and editing with engaging copy skills.
• Experience with Canva/Photoshop and basic video editing is a plus.
• Understanding of SEO principles and applying them to content creation.

Responsibilities

• Develop and implement social media strategies to increase brand visibility and engagement.
• Create high-quality content (text, images, videos, infographics) for social posts, blogs, and websites.
• Manage content calendar for a consistent presence across channels.
• Monitor industry trends and competitor activities on social media.
• Engage with the online community with timely, professional responses.
• Analyze performance metrics and provide actionable insights in reports.
• Assist in planning digital advertising campaigns (Google Ads, social ads).
• Collaborate with marketing, sales, and product teams for brand consistency.

Skills

Social media management

Content creation

Copywriting

Video editing

SEO basics

Analytics (GA)

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Buffer

Google Analytics

Canva

Adobe Photoshop

Job description

About the Role

Our client, a fast-growing tech startup located in Randburg, Gauteng , is seeking a talented and versatile Digital Marketing Specialist with a focus on social media and content creation. This role will be instrumental in developing and executing engaging digital marketing campaigns that drive brand awareness, lead generation, and community engagement. The ideal candidate is a creative thinker with a passion for digital storytelling, a strong understanding of social media platforms, and the ability to produce compelling content across various formats. You will be responsible for managing social media channels, creating and curating content, and contributing to the overall digital marketing strategy. This is an exciting opportunity to join a dynamic team and make a significant impact in the rapidly evolving tech landscape in Randburg .

Key Responsibilities

• Develop and implement social media strategies to increase brand visibility and engagement across relevant platforms.
• Create high-quality, original content (text, images, videos, infographics) for social media posts, blog articles, and website updates.
• Manage the social media content calendar, ensuring a consistent and engaging presence.
• Monitor social media channels for industry trends, conversations, and competitor activities.
• Engage with the online community, responding to comments, messages, and inquiries in a timely and professional manner.
• Analyze social media performance metrics and website traffic, providing regular reports with actionable insights.
• Assist in the planning and execution of digital advertising campaigns (e.g., Google Ads, social media ads).
• Collaborate with marketing, sales, and product teams to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Proven experience in digital marketing, with a specific focus on social media and content creation.
• Strong portfolio showcasing successful social media campaigns and diverse content creation skills.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Excellent writing, editing, and communication skills with a talent for creating engaging copy.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and basic video editing is a plus.
• Understanding of SEO principles and how to apply them to content creation.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• A proactive and creative mindset with a strong desire to learn and grow.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Our client offers a competitive salary and the convenience of remote work for this full-time position, suitable for candidates in or near Randburg, Gauteng . You will be part of an innovative and collaborative startup environment where your contributions are highly valued. We provide opportunities for professional growth, skill development, and exposure to cutting-edge marketing technologies. This role is perfect for a passionate digital marketer looking to advance their career and make a real impact.