Digital Marketing Specialist - Social Media

Placements24; Rustenburg; On-site; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Health benefits

Career growth

Paid time off

Job summary

Placements24 in Rustenburg is seeking a driven Digital Marketing Specialist focused on social media to develop and execute innovative strategies that boost brand visibility and engagement within the arts and entertainment landscape.

You will work with the marketing team to craft campaigns, manage social channels, and analyze performance metrics to optimize outreach and impact.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on social media management.
• Demonstrable success in growing social media followings and engagement rates.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent written and verbal communication skills, with a knack for creative copywriting.
• Strong understanding of current social media trends, best practices, and platform algorithms.
• A degree in Marketing, Communications, or a related field is preferred.

Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Facebook, Instagram, Twitter, and TikTok.
• Create engaging, original content, including text, images, and short videos tailored for social media audiences.
• Monitor social media channels for industry trends, customer feedback, and competitor activity.
• Engage with followers, respond to comments and messages in a timely and professional manner.
• Analyze social media performance metrics and report on campaign effectiveness, providing actionable insights.
• Collaborate with the marketing team on integrated campaigns and brand initiatives.

Skills

Social media management

Content creation

Analytics

Copywriting

Education

Marketing/Communications degree

Tools

Hootsuite

Buffer

Job description

About the Role

Our client is seeking a driven and creative Digital Marketing Specialist with a focus on social media to join their team in Rustenburg . In this critical role, you will be responsible for developing and executing innovative social media strategies that enhance brand visibility and drive engagement within the arts and entertainment landscape. You will work closely with the marketing department to craft compelling campaigns, manage social channels, and analyze performance metrics to optimize outreach. This position requires a strategic thinker with a passion for digital communication and a proven ability to create buzzworthy content that resonates with diverse online communities. The successful candidate will be a key player in shaping our client's online narrative.

Key Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Facebook, Instagram, Twitter, and TikTok.
• Create engaging, original content, including text, images, and short videos tailored for social media audiences.
• Monitor social media channels for industry trends, customer feedback, and competitor activity.
• Engage with followers, respond to comments and messages in a timely and professional manner.
• Analyze social media performance metrics and report on campaign effectiveness, providing actionable insights.
• Collaborate with the marketing team on integrated campaigns and brand initiatives.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on social media management.
• Demonstrable success in growing social media followings and engagement rates.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent written and verbal communication skills, with a knack for creative copywriting.
• Strong understanding of current social media trends, best practices, and platform algorithms.
• A degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary package.
• Comprehensive health and wellness benefits.
• Opportunities for career advancement within a growing organization.
• Generous paid time off and public holiday allowances.
• A collaborative and energetic work environment focused on creativity and results.