Digital Marketing Specialist - FMCG (Remote)

Placements24; Centurion; Remote; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Paid time off

Remote-friendly culture

Job summary

Placements24 seeks a Digital Marketing Specialist to join a fully remote team in developing and executing cutting-edge digital marketing strategies for FMCG brands. The role focuses on boosting brand presence and consumer engagement across online platforms from a home office.

The candidate will leverage social media, SEO, SEM, email marketing, and content marketing to connect with target audiences and strengthen brand loyalty, while collaborating with cross-functional teams to optimize ROI.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications or related field.
• 3–5 years in digital marketing with FMCG focus preferred.
• Proven track record of digital campaigns across social, SEO/SEM, email and content.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive engagement.
• Manage and optimize social media campaigns across platforms (Facebook, Instagram, TikTok, LinkedIn).
• Implement SEO/SEM strategies to improve rankings and paid search performance.
• Create and curate engaging content for digital channels and ensure brand consistency.
• Develop and manage email marketing campaigns with segmentation and automation.
• Analyze website traffic and campaign performance using tools like Google Analytics and Adobe Analytics.
• Stay up-to-date with digital marketing trends and best practices.
• Collaborate with internal teams to ensure cohesive brand messaging.
• Manage digital advertising budgets and optimize ROI.
• Identify and test new digital channels and opportunities.

Skills

Social media marketing

SEO

SEM

Content marketing

Email marketing

Digital analytics

Campaign management

Marketing automation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Adobe Analytics

CRM systems

Marketing automation platforms

Job description

About the Role

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a talented and innovative Digital Marketing Specialist to join their fully remote team. This position, operating remotely, will be pivotal in developing and executing cutting-edge digital marketing strategies to enhance brand presence and drive consumer engagement across online platforms. The ideal candidate will possess a strong understanding of the digital landscape, a passion for the FMCG sector, and a proven ability to deliver measurable results through creative online campaigns. You will be responsible for leveraging various digital channels, including social media, SEO, SEM, email marketing, and content marketing, to connect with our target audience and strengthen brand loyalty. This is an exceptional opportunity for a digitally-savvy professional to contribute to the growth of well-known brands from the comfort of their home office, working with a forward-thinking organization that embraces remote work. We are looking for a self-motivated individual who excels in a virtual environment and thrives on innovation in the digital space, driving brand awareness and online sales for our client.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive engagement.


• Manage and optimize social media campaigns across various platforms (e.g., Facebook, Instagram, TikTok, LinkedIn).


• Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve organic and paid search rankings.


• Create and curate engaging content (text, image, video) for digital channels, ensuring brand consistency and relevance.


• Develop and manage email marketing campaigns, including list segmentation and automation.


• Analyze website traffic and campaign performance using tools like Google Analytics, providing regular reports and actionable insights.


• Stay up-to-date with the latest digital marketing trends, tools, and best practices.


• Collaborate with internal teams (e.g., creative, product, sales) to ensure cohesive brand messaging.


• Manage digital advertising budgets and optimize ad spend for maximum ROI.


• Identify and test new digital channels and opportunities for growth.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.


• Minimum of 3-5 years of experience in digital marketing, with a strong focus on the FMCG sector preferred.


• Proven track record of developing and executing successful digital marketing campaigns.


• Expertise in social media marketing, SEO, SEM, content marketing, and email marketing.


• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics).


• Experience with marketing automation platforms and CRM systems.


• Excellent written and verbal communication skills, with a keen eye for detail.


• Strong understanding of consumer behavior in the digital space.


• Ability to work independently and manage multiple projects effectively in a remote setting.


• Creative mindset with a passion for innovation and continuous learning.

Benefits

• This fully remote position offers a competitive salary and the flexibility to work from anywhere.


• health insurance


• retirement savings plan


• paid time off


• Employees benefit from a culture that champions innovation and empowers individuals to take ownership of their work.


• Opportunities for professional growth and skill development through online courses and virtual workshops are readily available.


• This role offers the chance to be part of a dynamic and evolving digital marketing team within a leading FMCG company, contributing to the success of renowned brands without the need for physical office presence.