Digital Marketing Specialist - FMCG (Remote)

Placements24; Welkom; Remote; ZAR 320,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Remote work flexibility

Health and wellness benefits

Professional development budget

Collaborative virtual team

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to amplify the online presence of FMCG brands. This fully remote role focuses on developing campaigns across SEO, SEM, social media, email, and content marketing to boost brand awareness and online sales.

The role requires strong analytical skills, a passion for digital trends, and the ability to work independently in a remote environment while supporting Welkom and international markets.

Qualifications

• Proven working experience in digital marketing, preferably FMCG.
• Demonstrable experience leading and managing SEO/SEM, email, social media, and display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Excellent content creation and copywriting skills.
• Ability to work independently and manage multiple projects remotely.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels such as SEO, SEM, social media, email, and content marketing.
• Create engaging and compelling content tailored for different digital platforms and target audiences.
• Analyze campaign performance using analytics tools and provide regular reports with insights and recommendations.
• Manage social media accounts, fostering community engagement and brand loyalty.
• Collaborate with internal teams to ensure brand consistency and marketing message alignment.
• Stay updated with the latest digital marketing trends and technologies to optimize strategies.

Skills

Digital marketing

SEO/SEM

Content creation

Analytics

Remote work

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to drive their online presence for their FMCG brands. This is a fully remote position, allowing you to contribute from anywhere. You will be responsible for developing and executing digital marketing campaigns across various platforms to enhance brand awareness, engage target audiences, and drive online sales. The ideal candidate is passionate about digital trends, possesses strong analytical skills, and thrives in a remote work environment, bringing innovative strategies to the forefront of our client's digital engagement efforts, supporting their presence in markets like Welkom and beyond.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels such as SEO, SEM, social media, email, and content marketing.
• Create engaging and compelling content tailored for different digital platforms and target audiences.
• Analyze campaign performance using analytics tools and provide regular reports with insights and recommendations.
• Manage social media accounts, fostering community engagement and brand loyalty.
• Collaborate with internal teams to ensure brand consistency and marketing message alignment.
• Stay updated with the latest digital marketing trends and technologies to optimize strategies.

Requirements

• Proven working experience in digital marketing, preferably within the FMCG sector.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Excellent content creation and copywriting skills.
• Ability to work independently and manage multiple projects remotely.
• Strong understanding of consumer behavior and digital marketing best practices.

Benefits

• Competitive salary and remote work flexibility.
• Comprehensive health and wellness benefits package.
• Generous budget for professional development and online courses.
• Opportunity to work with exciting FMCG brands and shape their digital future.
• A collaborative and supportive virtual team environment.