Digital Marketing Specialist - Remote

Placements24; Klerksdorp; Hybrid; ZAR 360.000 - 540.000; Vollzeit

Benefits dieser Stelle

Remote work

Competitive salary package

Professional development resources

Conferences and virtual events

Zusammenfassung

Placements24 is seeking a Digital Marketing Specialist to join a fully remote FMCG-focused team. You will develop and manage campaigns across SEO/SEM, social, email, and display, while crafting engaging content and leveraging data analytics to optimize performance.

You will monitor metrics, run A/B tests, collaborate with remote teams, and stay ahead of digital trends to grow brand visibility and online engagement for our clients.

Qualifikationen

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven track record of 3–5 years in digital marketing with online campaigns.
• Experience in FMCG sector is advantageous.
• Proficiency in SEO/SEM, social media marketing, content marketing, email marketing, and paid advertising.
• Hands-on experience with Google Analytics, Google Ads, social media tools, and email software.

Aufgaben

• Develop, implement, and manage digital marketing campaigns across multiple channels including SEO/SEM, social media, email marketing, and display advertising.
• Create engaging content for social media platforms, website blogs, and email newsletters, aligning with brand voice and strategy.
• Monitor and analyze website traffic, campaign performance, and other digital metrics using tools like Google Analytics.
• Identify trends and insights to optimize campaigns and improve user experience.
• Manage social media communities, responding to comments and messages professionally.
• Collaborate with the broader marketing team to ensure cohesive brand messaging and integrated campaign execution.
• Conduct A/B testing on marketing assets to identify the most effective approaches.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage relationships with external digital agencies and vendors as needed.
• Contribute to the development of the overall digital marketing strategy and roadmap.

Kenntnisse

Digital marketing

SEO/SEM

Content creation

Analytics

Remote collaboration

Ausbildung

Bachelor's degree in Marketing or related

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Jobbeschreibung

About the Role

Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented and innovative Digital Marketing Specialist to join their fully remote team. This role is pivotal in developing and executing cutting-edge digital marketing strategies to enhance brand visibility, drive online engagement, and support sales growth across various digital platforms. You will be instrumental in crafting compelling online narratives, managing digital campaigns, and leveraging data analytics to optimize performance. This is an exciting opportunity for a skilled digital marketer to shape the online presence of our client's brands from anywhere, contributing to their success in the competitive FMCG market.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels including SEO/SEM, social media, email marketing, and display advertising.
• Create engaging and relevant content for social media platforms, website blogs, and email newsletters, aligning with brand voice and strategy.
• Monitor and analyze website traffic, campaign performance, and other digital metrics using tools like Google Analytics.
• Identify key trends and insights to optimize campaigns and improve user experience.
• Manage social media communities, responding to comments and messages in a timely and professional manner.
• Collaborate with the broader marketing team to ensure cohesive brand messaging and integrated campaign execution.
• Conduct A/B testing on various marketing assets to identify the most effective approaches.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage relationships with external digital agencies and vendors as needed.
• Contribute to the development of the overall digital marketing strategy and roadmap.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven track record of at least 3-5 years in digital marketing, with a focus on developing and executing successful online campaigns.
• Experience in the FMCG sector is a strong advantage.
• Proficiency in SEO/SEM, social media marketing, content marketing, email marketing, and paid advertising.
• Hands-on experience with digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software.
• Excellent content creation and copywriting skills, with a keen eye for detail.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Excellent communication and collaboration skills, with the ability to work effectively with remote teams.
• Familiarity with web design principles and UX/UI concepts is a plus.
• Passion for digital innovation and a creative mindset.

Benefits

• This role offers the flexibility of working entirely remotely, providing a healthy work-life balance.
• Our client provides a competitive salary package and performance-based incentives.
• Employees have access to professional development resources and opportunities to attend virtual industry conferences.
• You will be part of an innovative and forward-thinking company that values creativity and contribution, working on exciting projects within the FMCG space without the need to be tied to a physical office location.