Digital Marketing Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 400,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Job summary

Placements24 in Mahikeng invites a creative and analytical Digital Marketing Specialist to join our team. You will develop and execute online campaigns to boost brand awareness, website traffic, and e-commerce support, overseeing social media, ads, and content strategy.

This role offers a hybrid work model, opportunities for professional growth, and a collaborative environment within a growing marketing team.

Qualifications

• Bachelor's degree in Marketing or related field
• Proven experience with digital campaigns and portfolios
• Strong knowledge of SEO, SEM and email marketing
• Excellent written and verbal communication

Responsibilities

• Develop and execute social media strategies across platforms to increase brand visibility and engagement.
• Manage and optimize paid advertising campaigns to achieve target ROI and conversion goals.
• Create compelling content for digital channels including graphics, videos, and copy.
• Monitor and analyze website traffic and campaign performance using Google Analytics.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Assist in managing email marketing campaigns and customer communication efforts.

Skills

Social media marketing

SEO/SEM

Google Ads

Facebook Ads Manager

Google Analytics

Content creation

Email marketing

Team collaboration

Independent work

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is seeking a creative and analytical Digital Marketing Specialist to join their team in Mahikeng . This role is key to developing and executing effective online marketing campaigns that enhance brand awareness, drive website traffic, and support e-commerce sales. You will be responsible for managing social media, optimizing online advertising, and contributing to content strategy. This is an excellent opportunity for a driven marketer to make a significant impact and grow their career within a supportive and evolving business landscape.

Key Responsibilities

• Develop and execute social media strategies across platforms like Facebook, Instagram, and Twitter to increase brand visibility and engagement.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROI and conversion goals.
• Create compelling content, including graphics, short videos, and written copy, for various digital channels.
• Monitor and analyze website traffic and campaign performance using tools such as Google Analytics.
• Collaborate with the sales and product teams to align marketing efforts with business objectives.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Assist in managing email marketing campaigns and customer communication efforts.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a portfolio of successful campaigns.
• Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Ability to work independently and as part of a team in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Experience with e-commerce platforms is a plus.

Benefits

• Competitive annual salary.
• Hybrid work model offering flexibility and work-life balance.
• Opportunities for professional development and continuous learning.
• Be part of a growing marketing team in Mahikeng.
• Contribute to impactful digital initiatives for a valued brand.