Digital Marketing Specialist - E-commerce Focus

Placements24; Bloemfontein; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Learning & development

Health benefits

Collaborative team

Job summary

Placements24 is seeking a dedicated Digital Marketing Specialist with a primary focus on e-commerce to join their remote team in South Africa. You will manage campaigns across SEO, SEM, social media, and email to drive traffic and sales.

The role emphasizes data-driven decision making, budgeting, and collaboration with the marketing team to optimize ROI while working remotely.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role with a focus on e-commerce.
• Solid understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with analytics platforms, including Google Analytics and Google Ads.

Responsibilities

• Execute and manage day-to-day digital marketing campaigns across channels such as Google Ads, social media platforms, and email marketing.
• Monitor, analyze, and report on campaign performance, website traffic, and conversion rates using tools like Google Analytics.
• Implement SEO best practices to improve search engine rankings and drive organic traffic to the e-commerce site.

Skills

Digital marketing

Data analysis

Campaign optimization

Content marketing

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client is seeking a dedicated and skilled Digital Marketing Specialist with a primary focus on e-commerce to join their remote team. This role is essential for executing and optimizing online marketing campaigns designed to drive traffic, engagement, and sales for their digital storefront. You will manage various digital channels, including SEO, SEM, social media marketing, and email campaigns, ensuring cohesive and impactful strategies. The ideal candidate is data-driven, proactive, and possesses a strong understanding of digital marketing best practices within the e-commerce landscape, contributing to growth from anywhere in South Africa .

Key Responsibilities

• Execute and manage day-to-day digital marketing campaigns across channels such as Google Ads, social media platforms, and email marketing.


• Monitor, analyze, and report on campaign performance, website traffic, and conversion rates using tools like Google Analytics.


• Implement SEO best practices to improve search engine rankings and drive organic traffic to the e-commerce site.


• Develop and maintain engaging content for social media channels and email newsletters to foster customer relationships.


• Collaborate with the marketing team to refine campaign strategies and test new approaches for customer acquisition and retention.


• Manage online advertising budgets effectively, ensuring optimal allocation for maximum ROI.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a clear focus on e-commerce.


• Solid understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles.


• Proficiency with digital marketing tools and analytics platforms, including Google Analytics and Google Ads.


• Excellent analytical skills and the ability to interpret data to make informed decisions.


• Strong written and verbal communication skills, with attention to detail.


• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive annual salary and performance-based incentives.


• Fully remote work opportunity, offering flexibility and autonomy.


• Opportunities for continuous learning and professional development in digital marketing.


• Comprehensive health and wellness benefits.


• A collaborative and supportive virtual team environment focused on driving e-commerce success.