Digital Marketing Specialist - E-commerce FMCG

Placements24; Klerksdorp; Hybrid; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to drive the e-commerce strategy for a leading FMCG client in a fully remote role. You will develop data-driven campaigns across SEO, SEM, social, email, and content, optimize the e-commerce site, and analyze performance with Google Analytics to improve online sales.

Ideal candidate has 3–5 years of digital marketing experience, a bachelor's in marketing or related field, and strong copywriting and analytical skills for a remote,

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 3–5 years of digital marketing experience, with e-commerce and FMCG focus.
• Proven SEO/SEM, social media, and email marketing track record.
• Proficient in Google Analytics, Google Ads, social platforms, and email tools.
• Excellent content creation and copywriting skills.
• Strong data interpretation and decision-making abilities.

Responsibilities

• Develop data-driven digital marketing campaigns across SEO, SEM, social media, email, and display ads.
• Optimize the e-commerce website to improve UX, conversions, and online sales.
• Create engaging content for digital channels (website, blogs, social, emails).
• Conduct keyword research and implement SEO best practices for rankings.
• Manage paid campaigns from setup to analysis, ensuring ROI.
• Monitor website traffic and campaign performance with analytics tools.
• Stay updated on digital marketing trends in FMCG and e-commerce.
• Collaborate with Brand Management and Creative teams for consistency.
• Manage the digital marketing budget to maximize impact.

Skills

Digital marketing

SEO

SEM

Social media

Content creation

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Social media management

Email marketing

Job description

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) space, is seeking a talented and innovative Digital Marketing Specialist to drive their e-commerce strategy. This is a fully remote position, offering flexibility and the opportunity to shape impactful online campaigns from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance online brand presence, drive website traffic, and increase e-commerce sales for our client's diverse portfolio of products. The ideal candidate possesses a deep understanding of digital channels, SEO, SEM, social media marketing, content creation, and e-commerce analytics. We are looking for a creative problem-solver with a passion for leveraging digital trends to achieve measurable business outcomes in the competitive FMCG market. Your expertise will be key in expanding our client's digital footprint and engaging consumers online.

Key Responsibilities

• Develop and execute data-driven digital marketing campaigns across multiple platforms, including SEO, SEM, social media, email marketing, and display advertising.
• Manage and optimize the company's e-commerce website to improve user experience, conversion rates, and online sales performance.
• Create engaging and relevant content for digital channels, including website copy, blog posts, social media updates, and email newsletters.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage paid advertising campaigns (Google Ads, social media ads) from conception to analysis, ensuring optimal ROI.
• Monitor and analyze website traffic, campaign performance, and e-commerce metrics using tools like Google Analytics.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the FMCG and e-commerce sectors.
• Collaborate with internal teams (e.g., Brand Management, Creative) to ensure brand consistency and campaign alignment.
• Manage the digital marketing budget effectively to maximize campaign impact.

Requirements

• A Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong focus on e-commerce and the FMCG industry.
• Proven experience in managing successful SEO, SEM, social media marketing, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent content creation and copywriting skills.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Understanding of UI/UX principles as they apply to e-commerce websites.
• Self-motivated, proactive, and able to work independently with minimal supervision.

Benefits

This is a remote position offering a competitive salary, performance incentives, and opportunities for professional development. Our client provides a flexible work environment and the chance to work with a dynamic team on exciting brands. You will gain valuable experience in a rapidly growing area of the FMCG market and contribute directly to online sales success. This role is perfect for a driven digital marketer looking to make a significant impact from the comfort of their home office.