Digital Marketing Specialist - FMCG E-commerce

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Professional development

Job summary

Placements24 is seeking a results-driven Digital Marketing Specialist to join its remote team. You will develop and execute integrated campaigns across social, search, and email to boost brand awareness, engagement, and online sales for FMCG products.

The role requires a Bachelor’s degree and at least four years of digital marketing experience, with hands-on skills in Google Analytics, SEO/SEM, content creation, and cross-channel optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of digital marketing experience in FMCG or e-commerce.
• Proven experience in managing social media, SEO/SEM, email marketing, and content creation.
• Proficiency with Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills and ability to translate data into actionable strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement integrated digital marketing strategies to increase brand awareness and drive online sales for FMCG products.
• Manage and optimize social media campaigns across platforms like Facebook, Instagram, TikTok, and others.
• Plan and execute SEO and SEM strategies to improve organic and paid search rankings.
• Create engaging and compelling content for websites, blogs, email newsletters, and social media.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Analyze website traffic, campaign performance, and conversion rates using Google Analytics.
• Monitor online trends, competitor activities, and consumer behavior to identify new opportunities.
• Collaborate with graphic designers, copywriters, and web developers to create effective digital assets.
• Stay up-to-date with the latest digital marketing tools, techniques, and best practices.

Skills

Social Media Marketing

SEO/SEM

Email Marketing

Content Creation

Analytics

Digital Campaigns

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Social Media Management Tools

Email Marketing Software

Job description

About the Role

Our client is at the cutting edge of the Fast-Moving Consumer Goods (FMCG) industry and is seeking a talented and results-driven Digital Marketing Specialist to join their fully remote team. This role is pivotal in enhancing our online presence, driving e-commerce sales, and engaging consumers through innovative digital strategies. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, including social media, search engines, and email marketing. This is a remote-first position, offering you the flexibility to work from anywhere while collaborating with a dedicated and creative team. The ideal candidate possesses a strong understanding of digital marketing principles, a passion for the FMCG sector, and a proven ability to drive online engagement and conversions.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to increase brand awareness and drive online sales for FMCG products.


• Manage and optimize social media campaigns across platforms like Facebook, Instagram, TikTok, and others.


• Plan and execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve organic and paid search rankings.


• Create engaging and compelling content for websites, blogs, email newsletters, and social media.


• Manage email marketing campaigns, including list segmentation, automation, and performance tracking.


• Analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.


• Monitor online trends, competitor activities, and consumer behavior to identify new opportunities.


• Collaborate with graphic designers, copywriters, and web developers to create effective digital assets.


• Stay up-to-date with the latest digital marketing tools, techniques, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.


• Minimum of 4 years of experience in digital marketing, with a focus on the FMCG industry or e-commerce.


• Proven experience in managing social media, SEO/SEM, email marketing, and content creation.


• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.


• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.


• Excellent written and verbal communication skills.


• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.


• A creative mindset with a keen eye for detail.


• Experience with e-commerce platforms and strategies is highly desirable.

Benefits

• Our client offers a competitive salary package and comprehensive benefits, including health insurance and opportunities for continuous learning through online courses and certifications.


• As a fully remote position, you benefit from unparalleled flexibility and work-life balance.


• This role provides the opportunity to work with leading FMCG brands and contribute to their online success.


• We foster a collaborative and supportive remote work culture, offering regular virtual team-building activities and professional development support.