Remote Digital Marketing Specialist - FMCG E-commerce

Placements24; Stellenbosch; Remote; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Flexible hours & remote

Health & wellness support

Professional development

Collaborative team

Work from home

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist for a forward-thinking FMCG client. You will design and execute digital campaigns across SEO, SEM, social media, content, and email to grow online sales and brand engagement.

You will manage paid ads, perform keyword research, analyze analytics, collaborate with teams, and stay ahead of trends in a fully remote setting.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications or related field.
• Minimum 3 years in digital marketing, with FMCG/e-commerce experience.
• Proven expertise in SEO, SEM, social media, content creation, and email marketing.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across platforms (social, search, email).
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Conduct keyword research and apply SEO best practices.
• Create engaging content for social, website, and email campaigns.
• Manage social communities, respond to inquiries, build engagement.

Skills

SEO

SEM

Social media marketing

Content creation

Email marketing

Data analysis

Education

Bachelor's degree in Marketing, Digital Media, Communications

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

About the Role

Our client, a forward-thinking leader in the FMCG space, is seeking a talented and results-driven Remote Digital Marketing Specialist. This fully remote position will be instrumental in developing and executing innovative digital marketing strategies to enhance our client's e-commerce presence and brand engagement. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content creation, and email marketing, with a proven ability to drive online sales and brand awareness. This is an exceptional opportunity to work remotely for a dynamic company that is at the forefront of digital transformation in the consumer goods sector. You will have the autonomy to craft and implement campaigns that directly impact our client's online success. The role demands a proactive, creative, and data-driven individual who thrives in a virtual environment. Your expertise will be crucial in expanding our client's digital footprint and connecting with consumers online.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, search engines, and email.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create engaging and high-quality content for social media, website, and email marketing campaigns.
• Manage social media communities, fostering engagement and responding to customer inquiries.
• Analyze website traffic, campaign performance, and sales data to provide actionable insights and recommendations.
• Collaborate with internal teams to ensure brand consistency and alignment across all digital channels.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Manage relationships with external digital agencies and partners as needed.

Requirements

• A Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• A minimum of 3 years of experience in digital marketing, with demonstrated success in the FMCG or e-commerce sectors.
• Proven expertise in SEO, SEM, social media marketing, content creation, and email marketing.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• A creative mindset with a strong understanding of consumer behavior online.
• Experience with e-commerce platforms is a plus.

Benefits

• Our client offers a competitive salary package, commensurate with experience, for this fully remote position.
• Benefits include flexibility in working hours and location, as well as comprehensive health and wellness support.
• This role provides excellent opportunities for professional development and learning in the rapidly evolving field of digital marketing.
• You will join a collaborative and innovative team within a leading FMCG company, working from the convenience of your home office.
• The opportunity to shape and execute digital strategies for a recognized brand offers a unique and rewarding career path.
• Embrace the freedom and flexibility of a remote role while making a significant impact on our client's digital success.