Digital Marketing Lead - Remote FMCG

Placements24; Soweto; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Remote work

Job summary

Placements24 is seeking a Digital Marketing Lead to drive our remote FMCG brand's online presence. You will lead strategy, execution, and optimization across SEO, SEM, social media, content, and email marketing to boost brand visibility and online sales.

You will collaborate with cross-functional teams, manage budgets, and stay ahead of digital trends in a remote-first environment. Strong analytics and independent work ability are essential for success.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 5 years of progressive digital marketing experience, preferably in FMCG.
• Proven track record in SEO, SEM, social media, content, and email campaigns.

Responsibilities

• Develop and manage digital marketing strategies to drive brand visibility and online sales.
• Oversee SEM/SEO and social media campaigns across platforms.
• Create content marketing strategies including blogs, videos, and infographics.
• Plan and execute email marketing campaigns to nurture leads and engage customers.
• Optimize website for UX and conversions; analyze performance and report insights.
• Manage budgets and ROI; conduct A/B tests and experiments.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Google Analytics

Google Ads

Marketing automation

Analytics

Education

Bachelor's degree in Marketing, Digital Media, Business Administration, or related field

Tools

Marketing automation software

Content management system (CMS)

Job description

About the Role

Our client, a forward-thinking leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and innovative Digital Marketing Lead to join their fully remote team. This position is essential for shaping and executing the company's online marketing strategy, driving brand awareness, customer engagement, and online sales across various digital channels. The Digital Marketing Lead will manage all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and website optimization. This is a unique opportunity to lead digital initiatives from anywhere, contributing significantly to the growth and success of a dynamic FMCG brand in a remote-first environment. The ideal candidate will possess a deep understanding of digital marketing trends and best practices, with a proven ability to deliver measurable results.

Key Responsibilities

Develop, implement, and manage comprehensive digital marketing strategies to drive brand visibility, lead generation, and online sales. Oversee and optimize all search engine marketing (SEM) and search engine optimization (SEO) efforts. Manage social media strategy, content creation, community engagement, and advertising campaigns across relevant platforms. Develop and execute compelling content marketing strategies, including blog posts, articles, videos, and infographics. Plan and execute email marketing campaigns to nurture leads and engage existing customers. Manage the company website, ensuring it is optimized for user experience, conversions, and search engines. Analyze digital marketing performance metrics, generate reports, and provide actionable insights to optimize campaigns. Stay current with the latest digital marketing trends, tools, and technologies. Collaborate with internal teams (e.g., Brand Management, Sales, Product Development) to ensure alignment of digital efforts with overall business objectives. Manage digital marketing budgets and ensure efficient allocation of resources for maximum ROI. Conduct A/B testing and other experiments to continuously improve campaign performance.

Requirements

Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field. Minimum of 5 years of progressive experience in digital marketing, with a strong focus on strategy development and execution, preferably within the FMCG industry . Proven track record of success in managing and optimizing SEO, SEM, social media, content marketing, and email marketing campaigns. Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software. Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies. Strong understanding of website management and user experience best practices. Exceptional written and verbal communication skills. Demonstrated ability to work independently and effectively in a remote setting. Strong project management and organizational skills. Creative mindset and a passion for digital innovation.

Benefits

Our client offers a competitive salary, commensurate with experience, and performance-based incentives. As a fully remote role, you benefit from the flexibility of working from home. Comprehensive health insurance, including medical, dental, and vision, is provided. Employees have access to a robust retirement savings plan and generous paid time off. This position offers significant opportunities for professional growth and the chance to shape the digital future of a leading FMCG brand from anywhere. You will join a collaborative and forward-thinking team dedicated to digital excellence.