Digital Marketing Specialist - E-commerce

Placements24; Centurion; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Performance bonuses

Stock options

Fully remote work

Health, dental, and vision insurance

Professional development budget

Job summary

Placements24 is seeking a strategic Digital Marketing Specialist to drive online growth for an e-commerce business. You will optimize paid search, social ads, and email campaigns while collaborating with marketing, sales, and product teams in a remote setting.

The role focuses on improving website traffic, conversion rates, and customer lifetime value through data-driven strategies. A strong emphasis on ROI and staying ahead of digital trends will shape your day-to-day work.

Qualifications

• 4+ years in digital marketing with e-commerce focus.
• Proven PPC and social ads optimization success.
• Proficient in Google Analytics, Ads Manager, and email platforms.
• Solid SEO understanding and impact on campaigns.
• Strong analytic skills to translate data into insights.
• Strong project management in a remote team.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Conduct A/B testing on landing pages, ad creatives, and email campaigns to improve conversion rates.
• Monitor website analytics and campaign performance data, providing regular reports and strategic recommendations.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure competitive advantage.
• Collaborate with the content team to ensure alignment between marketing campaigns and website content.

Skills

Digital marketing

PPC management

Social media ads

Google Analytics

Email marketing

SEO basics

Data analysis

Remote collaboration

Tools

Google Ads Manager

Facebook Ads Manager

Email platforms

Job description

About the Role

Our client is looking for a strategic and analytical Digital Marketing Specialist to drive online growth for their e-commerce business. This role will focus on optimizing various digital channels to increase website traffic, conversion rates, and customer lifetime value. You will be responsible for managing and executing campaigns across paid search, social media advertising, email marketing, and other digital platforms. Working remotely, you will collaborate with marketing, sales, and product teams to achieve ambitious growth targets. This is an ideal position for a data-driven marketer who excels at developing and implementing effective digital strategies to maximize ROI in a competitive online marketplace.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Conduct A/B testing on landing pages, ad creatives, and email campaigns to improve conversion rates.
• Monitor website analytics and campaign performance data, providing regular reports and strategic recommendations.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure competitive advantage.
• Collaborate with the content team to ensure alignment between marketing campaigns and website content.

Requirements

• Proven experience of 4+ years in digital marketing, with a strong focus on e-commerce and performance marketing.
• Demonstrated success in managing and optimizing PPC campaigns and social media advertising.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Solid understanding of SEO principles and their impact on digital marketing campaigns.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong project management skills and the ability to work effectively in a remote team environment.

Benefits

• Competitive salary with performance bonuses and stock options.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Professional development budget for courses, conferences, and certifications.
• A collaborative and innovative remote work culture focused on achieving shared goals.