Digital Marketing Specialist - Arts & Culture

Placements24; Cape Town; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work arrangement

Annual leave and holidays

Complimentary event access

Professional development opportunities

Meaningful cause in arts

Job summary

Placements24, a renowned arts and cultural organization in Cape Town, seeks a Digital Marketing Specialist to drive online presence and audience engagement in a hybrid work model. You will develop creative digital strategies, manage social channels, optimize our website, and analyze performance to boost attendance at exhibitions and events.

You will collaborate with communications and programming teams to ensure cohesive brand messaging across email, SEO/SEM, and content marketing, while keeping

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3–5 years of digital marketing experience, preferably in arts/culture/non-profit.
• Proven experience managing social media and creating engaging content.
• Proficient in SEO/SEM, Google Analytics, Google Ads, and email platforms like Mailchimp.
• Excellent copywriting and verbal communication skills.
• Creative mindset with strong visual sense and UX awareness.
• Experience with WordPress CMS is beneficial.
• Able to work independently and in a hybrid environment.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across platforms (social, email, SEO/SEM, content).
• Manage and grow social media channels with engaging content and community building.
• Create compelling marketing content including website copy, blogs, newsletters, and promos.
• Plan and run targeted digital ad campaigns to drive ticket sales and attendance.
• Monitor website performance using analytics and identify optimization opportunities.
• Analyze campaigns, generate reports, and provide actionable insights.
• Collaborate with communications and programming teams for cohesive brand messaging.
• Stay updated on digital marketing trends and best practices.
• Manage online reputation and engage with online communities.

Skills

Social media management

Content creation

Copywriting

Analytics

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Google Ads

Mailchimp

WordPress

Job description

About the Role

Our client, a renowned arts and cultural organization based in the vibrant city of **Cape Town, Western Cape, ZA**, is seeking a dynamic and results-driven Digital Marketing Specialist.

This role operates on a hybrid model, combining the collaborative energy of our office with the flexibility of remote work. You will be responsible for developing and executing innovative digital marketing strategies to enhance our online presence, engage diverse audiences, and promote our wide array of artistic programs, exhibitions, and events. The ideal candidate will possess a strong understanding of the digital landscape, creative campaign development, and analytics to measure success. You will manage social media channels, create compelling content, optimize website performance, and drive engagement through various digital platforms. This is a unique opportunity to blend your marketing expertise with your passion for the arts and contribute to the thriving cultural scene in **Cape Town, Western Cape, ZA**. Join a passionate team dedicated to making art accessible and impactful.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms (social media, email, SEO/SEM, content marketing).
• Manage and grow social media channels (e.g., Instagram, Facebook, Twitter, TikTok), creating engaging content and fostering community interaction.
• Create and curate compelling marketing content, including website copy, blog posts, email newsletters, and promotional materials.
• Plan and execute targeted digital advertising campaigns (e.g., Google Ads, social media ads) to drive ticket sales and event attendance.
• Monitor website performance using analytics tools (e.g., Google Analytics) and identify opportunities for optimization.
• Analyze campaign performance, generate reports, and provide insights and recommendations for improvement.
• Collaborate with the communications and programming teams to ensure cohesive brand messaging.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the organization's online reputation and engage with online communities.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of experience in digital marketing, preferably within the arts, culture, or non-profit sector.
• Proven experience managing social media platforms and creating engaging content.
• Proficiency in SEO/SEM, Google Analytics, Google Ads, and email marketing platforms (e.g., Mailchimp).
• Excellent written and verbal communication skills, with a strong ability to craft compelling copy.
• Creative mindset with a good eye for visual aesthetics and user experience.
• Experience with content management systems (CMS) like WordPress is beneficial.
• Ability to work independently and collaboratively in a hybrid work environment.
• A passion for the arts and a desire to promote cultural experiences.

Benefits

• Annual salary of R .
• Hybrid work arrangement with flexible scheduling options.
• Generous annual leave and paid holidays.
• Complimentary access to organization's events and exhibitions.
• Opportunities for professional development and training.
• Contribution to a meaningful cause within the arts and culture sector.
• Collaborative and inspiring work environment.