Digital Marketing Specialist - Events

Placements24; Cape Town; On-site; ZAR 300,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Health benefits

Learning & development

Creative work culture

Job summary

Placements24 is seeking a Digital Marketing Specialist in Cape Town to drive event promotion and audience engagement for arts and entertainment experiences.

You will develop and execute data-driven campaigns across SEO, SEM, social media, email, and content marketing to boost ticket sales and attendance for shows and festivals in the vibrant Cape Town scene. Collaborate with organizers, artists, and partners; monitor analytics, report insights, and optimize performance under tight deadlines.

Qualifications

• Proven experience in digital marketing for event promotion.
• Strong SEO, SEM, social media, email, and content marketing fundamentals.
• Experience with marketing analytics tools and social platforms.

Responsibilities

• Develop and implement data-driven digital marketing strategies to promote events and increase ticket sales.
• Manage and optimize social media campaigns across various platforms to drive engagement and brand awareness.
• Create compelling ad copy, visual content, and email marketing campaigns tailored for event promotion.
• Analyze campaign performance metrics, generate reports, and provide insights for continuous improvement.
• Collaborate with event organizers, artists, and external partners to ensure cohesive marketing efforts.

Skills

Digital marketing

Event promotion

SEO

SEM

Social media

Email marketing

Content marketing

Analytics tools

Copywriting

Communication

Time management

Tools

Google Analytics

Hootsuite

Buffer

Job description

About the Role

Our client, a prominent player in the Arts & Entertainment sector, is looking for a dedicated Digital Marketing Specialist to drive event promotion and audience engagement from their offices in Cape Town . This role is crucial for expanding reach and attendance at key industry events, utilizing innovative digital strategies. You will be responsible for developing and executing comprehensive digital marketing campaigns that highlight upcoming shows, festivals, and performances. The ideal candidate is passionate about the arts, possesses a deep understanding of digital marketing channels, and excels in a collaborative, fast-paced environment, contributing to the success of diverse entertainment experiences in the vibrant Cape Town landscape.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to promote events and increase ticket sales.
• Manage and optimize social media campaigns across various platforms to drive engagement and brand awareness.
• Create compelling ad copy, visual content, and email marketing campaigns tailored for event promotion.
• Analyze campaign performance metrics, generate reports, and provide insights for continuous improvement.
• Collaborate with event organizers, artists, and external partners to ensure cohesive marketing efforts.

Requirements

• Proven experience in digital marketing, with a focus on event promotion within the Arts & Entertainment industry.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and social media management platforms.
• Excellent copywriting and communication skills, with a keen eye for detail.
• Ability to work effectively under pressure and meet tight deadlines in a dynamic environment.

Benefits

• Competitive annual salary and performance-based incentives.
• Opportunity to work on exciting and high-profile events in the Cape Town arts scene.
• Comprehensive health and wellness benefits.
• Continuous learning and professional development opportunities.
• A supportive and creative work culture passionate about the arts.