Digital Marketing Specialist (Remote)

Placements24; Vereeniging; Hybrid; ZAR 350,000 - 650,000; Full time

Benefits offered by this job

Health insurance

Remote work

Annual leave

Professional development

Online courses

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to join its fully remote team. You will lead campaigns across SEO, SEM, social media, email, and content to grow brand visibility and attract new customers for a fast-growing online travel agency.

You will monitor performance with analytics tools, optimize budgets, produce engaging content, and collaborate with design and content teams to maximize ROI. Remote-first role with learning opportunities.

Qualifications

• 4+ years of digital marketing experience.
• In-depth knowledge of SEO, SEM, content marketing, social media, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills with ability to translate data into actionable strategies.
• Excellent written and verbal communication; ability to work remotely.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive customer acquisition.
• Manage and optimize SEO/SEM campaigns to improve search rankings and traffic.
• Create engaging content for social media, blogs, and email newsletters.
• Monitor and analyze campaign performance using analytics tools and provide reports.
• Manage company’s social media presence and community engagement.
• Develop and implement email marketing campaigns, including automation and personalization.
• Collaborate with design and content teams to create marketing materials.
• Stay up-to-date with digital marketing trends and best practices.
• Manage digital advertising budgets to maximize ROI.
• Conduct market research to identify opportunities and target audiences.

Skills

Analytical thinking

Excellent written communication

Independent worker

Creative thinker

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

About the Role

Our client, a fast-growing online travel agency, is seeking a creative and data-driven Digital Marketing Specialist to join their entirely remote team. This role is essential for driving online visibility, attracting new customers, and engaging with existing ones through innovative digital marketing campaigns. The ideal candidate will have a comprehensive understanding of SEO, SEM, social media marketing, content marketing, and email marketing strategies. You will be responsible for developing, implementing, and managing marketing campaigns across various digital channels to achieve business objectives. This is an excellent opportunity to leverage your expertise in a fully remote capacity, contributing to the growth of a dynamic company within the tourism sector. We champion diversity and inclusion, ensuring all team members feel empowered and valued. While the previous operational hub may have been in Vereeniging, Gauteng, this position embraces a remote-first approach, allowing access to top talent across the country.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive customer acquisition.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and website traffic.
• Create engaging content for social media platforms, blogs, and email newsletters.
• Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics), providing regular reports and insights.
• Manage the company's social media presence and community engagement.
• Develop and implement email marketing campaigns, including automation and personalization.
• Collaborate with the design and content teams to create compelling marketing materials.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage digital advertising budgets effectively to maximize ROI.
• Conduct market research to identify new opportunities and target audiences.

Requirements

• A minimum of 4 years of experience in digital marketing, with a proven track record of successful campaign management.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative thinker with a passion for digital innovation.
• Experience in the travel or hospitality industry is a plus.
• Must be legally eligible to work remotely within South Africa.

Benefits

Our client offers a competitive salary, comprehensive health insurance, and performance-based incentives. Employees benefit from a flexible remote work schedule, generous annual leave, and opportunities for professional development, including certifications and online courses. You'll be part of a collaborative and innovative team that values creativity and continuous learning. Access to advanced marketing tools and resources is provided. This role offers the chance to significantly impact the growth and success of a leading online travel brand. We foster a supportive culture that encourages work-life balance.