Digital Marketing Specialist

Curro Holdings Ltd; Cape Town; On-site; ZAR 350,000 - 500,000; Full time

Job summary

Curro Holdings Ltd seeks a Digital Marketing Specialist to support learner acquisition campaigns and optimise paid media across Meta/Google Ads, YouTube and TikTok. You will report performance, generate insights, and collaborate with school marketers to drive enrolments, at Curro Centralised Office in Bellville, Western Cape.

The role requires 3–5 years in digital paid media, analytics proficiency and a hands-on approach to lead generation. January 2027 start; EE preference applies.

Qualifications

• Minimum: Diploma or Advanced Certificate in Marketing, Digital Marketing, Communications, Advertising, Business Management, Media Studies, or related field.
• Advantageous: Bachelor’s degree plus certifications such as Google Ads, GA4, Meta Media Buying, HubSpot Digital Marketing, Microsoft Advertising.

Responsibilities

• Paid Media Management: Execute and optimise campaigns across Meta, Google Ads, YouTube, TikTok and more; monitor budgets and performance.
• Reporting & Insights: Compile weekly/monthly reports; analyse data with GA4, Looker Studio and Power BI; provide recommendations.
• Social Media Support: Assist schools with campaign planning, events and enrolment campaigns; provide guidance.
• Campaign Coordination: Manage briefs, ad copy, artwork, approvals; liaise with teams to ensure smooth execution.
• Platform Administration & Budgeting: Support Meta Business Manager access, budgeting, spend tracking, and invoices.

Skills

Paid media management

Meta Ads

Google Ads

Data interpretation

Reporting

Lead generation

Education

Diploma or Advanced Certificate in Marketing or related field

Tools

Google Analytics 4

Looker Studio

Power BI

Whatagraph

Microsoft Dynamics

Job description

Curro is an independent schooling provider that offers quality education from the early childhood development phase to Grade 12. Curro prides itself on providing an ethical, values-based environment and offers learner-centric, balanced, innovative and relevant curricula across schools.

Curro seeks to appoint Digital Marketing Specialist (full-time) at Curro Centralised Office Western Cape in Bellville to commence duties in January 2027

Vacancy Reference: 30125

Curro seeks a Digital Marketing Specialist to support the execution, optimisation, and reporting of learner acquisition campaigns. This role is central to strengthening Curro’s paid media and performance marketing capability across platforms such as Meta, Google Ads, YouTube, TikTok, and emerging digital channels.

Curro is an equal-opportunity employer, therefore preference will be given to EE candidates.

Key performance areas

Paid Media Management (50%) Execute and optimise paid media campaigns across Meta, Google Ads, YouTube, TikTok and more. Monitor campaign performance, budgets, and delivery. Support A/B testing and ensure campaigns align with brand standards and objectives.

Reporting & Insights (20%) Compile weekly and monthly performance reports. Analyse data from Google Analytics 4, Power BI, Whatagraph and other tools. Provide insights and recommendations to drive learner acquisition and lead generation.

Social Media Support (15%) Act as first-line digital marketing support for schools. Assist with campaign planning, event promotion, and enrolment campaigns. Provide recommendations and training where required.

Campaign Coordination (10%) Coordinate campaign briefs, ad copy, artwork, and approvals. Liaise with internal teams and school marketers to ensure smooth execution. Track progress and elevate risks proactively.

Platform Administration & Budgeting (5%) Support Meta Business Manager access, permissions, and governance. Assist with budget tracking, spend monitoring, and invoice management.

Qualifications, experience and skills

Minimum: Diploma or Advanced Certificate in Marketing, Digital Marketing, Communications, Advertising, Business Management, Media Studies, or related field.

• Advantageous: Bachelor’s degree plus certifications such as Google Ads, GA4, Meta Media Buying, HubSpot Digital Marketing, Microsoft Advertising.

Skills & Experience

• 3–5 years in digital paid media.
• Practical experience managing Meta Ads and Google Ads campaigns.
• Strong ability to interpret campaign data and prepare reports.
• Experience supporting lead generation or learner acquisition campaigns.

Advantageous Experience

• Agency or corporate marketing background.
• Exposure to Google Performance Max, YouTube Advertising, Display Advertising, and conversion tracking.
• Experience with remarketing, landing page optimisation, and conversion optimisation.
• Familiarity with analytics/reporting tools (Google Analytics 4, Looker Studio, Power BI, Whatagraph).
• CRM experience (Microsoft Dynamics).
• Experience in the education sector.
• Paid Media Platform Management
• Data Analysis & Reporting
• Audience Targeting & Segmentation
• Budget & Spend Management
• A/B Testing & Performance Improvement
• Digital Marketing & Lead Generation Strategy

Consent to use your personal information:

By submitting your application, you give Curro the right to process your personal information as required for recruitment purposes in alignment with the Protection of Personal Information Act (POPIA). You have the right to ask what information is used when and how and to revoke consent at any time.

Head office: Bellville, Western Cape, South Africa

https://www.curro.co.za