Digital Strategist

Raubex

Durban

On-site

ZAR 446,000 - 558,000

Full time

3 days ago

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Job summary

Raubex is seeking a Digital Strategist in Durban to lead the development and execution of our digital marketing strategy across channels, with a focus on data-driven results and brand growth. You will manage campaigns, content creation, SEO/SEM, CRM, analytics, and cross-functional collaboration to maximise ROI and enhance student engagement and brand presence in the digital landscape.

The role requires a Bachelor's in Marketing and at least five years in digital marketing, agency experience

Qualifications

Bachelor’s Degree in Marketing or relevant field.
Proven digital marketing experience – 5+ years.
Proven work experience as a digital Marketing strategist.
Agency experience preferred.
Strong knowledge of CRM software and Content Management Systems.
Familiarity with SEO/SEM and Google Analytics/Hootsuite/Semrush.
Excellent communication and data-driven decision making.

Responsibilities

Lead development and execution of the digital marketing strategy to drive growth, engagement and conversions.
Manage digital platforms including email, website, SMS and campaigns via third-party platforms.
Create content for social media, emailers, video, reels and webinars.
Oversee content creation and copy across platforms and formats.
Measure campaign performance and ROI; report insights to management.
Budget and allocate resources across channels to maximise output.
Collaborate with internal teams and external agencies to ensure brand consistency.

Skills

Digital marketing

Campaign management

Data analysis

Content strategy

SEO/SEM

CRM

Team leadership

Excel

Education

Bachelor’s Degree in Marketing

Tools

CRM software

CMS

Google Analytics

Hootsuite

Semrush

Job description

Introduction

The Digital Strategist at the Institution plays a crucial role in formulating and executing our comprehensive digital marketing strategy. This position exists to enhance our online presence, engage prospective and current students, and promote the school's brand and programs in the digital sphere. The Digital Strategist ensures that our marketing efforts are data-driven, innovative, and aligned with our broader institutional objectives. Through careful oversight of digital campaigns across various platforms, they contribute significantly to the school's growth and reputation in the educational marketplace. Main Functions:

Manage digital platforms including email, website, sms as well as marketing campaigns via 3rd party platforms.

The Institution is seeking a proactive, strategic Digital Manager to join our Marketing Department. In this role, you will be instrumental in shaping and executing our digital marketing strategies. You will have the opportunity to make a significant impact on our brand's digital presence and the growth of our organisation. The ideal candidate is someone with a strong background in digital marketing, an analytical mindset, and experience leading successful marketing campaigns.

Duties & Responsibilities

Data Analysis and reporting: Conduct in-depth research to identify new market opportunities and consumer preferences to support digital campaign creations that are specific to digital trends, based on logical structural collation (content & structure) and analysis of data/processes, prepare information reports in useful and relevant formats for utilisation by management and cross-functional specialists for operational/tactical/strategic decision-making: trend identification, monitoring, risk identification, external stakeholder education, etc.

Develop specific digital marketing goals that align with the overall direction and business goals.

Content creation: Creating content for all social media platforms/ emailers/ from video/ reels/webinars.

Overseeing and Directing Writing / creating content for all copy suitable for various platforms and formats.

Content delivery: Through various digital platforms including social media, website, SMS, email.

Enquiries: Direct communication with audiences on social platforms (enquiries).

Digital strategy: Creating a digital campaign strategy and content calendar for the intake period aligned with offline marketing campaigns and events.

Budgeting: Allocating relevant budget across platforms, programmes and regions to ensure maximum output and ROI.

1. Analysing data and pushing the findings to relevant stakeholders.
2. Extracting data from the database for analysis and interpretation purposes.
3. Performing regular investigations of data sources to verify accuracy and integrity of data sources.
4. Develop regular reporting and analysis, including key metrics reports.
5. Develop specific digital marketing goals that align with the overall direction and business goals.
6. Develop and maintain digital campaigns to increase web traffic and flow
7. Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
8. Forecast market trends with new business opportunities.
9. Research market to identify new opportunities
10. Analyse sales and marketing metrics
11. Generate innovative ideas to promote our brand and our products via new technological innovation.
12. Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
13. Use customer feedback to ensure client satisfaction.
14. Ensure brand alignment to incre
15. Content management producer in line with digital metrics.
16. Design and implement digital marketing strategies aligned with business targets.
17. Address digital advertising needs.
18. Ensure brand consistency through all marketing channels.
19. Use customer feedback to ensure client satisfaction.
20. Liaise with internal teams and ensure brand consistency.
21. Establish a strong, long-term web presence.
22. Produce analytical reporting metrics across all platforms.
23. Work with Community manager to deve
24. Generate new ideas for social content to drive communication and brand awareness.
25. Together with the community manager Planning, creation (photos, video and copy) and communication of social content and communication platforms in line with campaign strategies, brand identity and budget.
26. Oversee the content calendar ensuring social media content is regular, relevant and engaging.
27. Continuous monitoring of social campaigns and adjusting to improve performance both internal and external.
28. Monitor and report on feedback and online reviews.
29. Stay up to date with digital technology trends and implement applications etc. to improve digital communications.
30. Liaise with service providers for backend development and external digital marketing (supplying of content, tracking links etc).
31. Oversee content Creation of direct marketing content and lists for email communication campaigns.
32. Maintain quality and integrity of marketing lists.
33. Webinar full execution from planning to speakers and s ending reports
34. Responsible for Emailer and Remarking Campaigns- Must have experience in backend Ads campaign marketing and reporting.
35. Dealing with paid media agency on content / campaign set up/ coms/ testing/ execution / monitoring feedback and weekly tracking.
36. Monitoring of all aspects of the digital aspects of the business.
37. Work with web master on content and changes and SEO strategy, content of what push is required.
38. Work with design team on copy/ content creation and execution.
39. Work on all content for CRM.
40. Must be able to budget and execute within budget and report on ROI’s together with community manager.
41. Work with brand co-ordinator on briefing.
42. Work with copy writer for blogs.

Develop and Implement Strategy

1.Lead the development and implementation of the digital marketing strategy to drive growth, engagement, and conversions.
2. Develop, implement, and manage our digital marketing strategy to increase brand visibility, attract prospective students, and enhance user engagement.
3. Develop and implement internal community building strategies to foster engagement, collaboration, and knowledge sharing among employees, brand advocates, and customers.
4. Effectively optimised strategies in line with brand objectives and targets.

Analytical Ability

1. Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Campaign Execution

1. Work closely with the marketing team to conceptualise, execute, and evaluate creative marketing campaigns.
2. Responsible for communication on social media platforms including internal and external in line with brand communication.
3. Tracking and checking links for all campaign execution.
4. Briefing creative team on artwork and videos.
5. Create campaigns for organic and paid media to reach SOV objectives.

Monitoring and Evaluation

1. Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
2. Use web analytics tools to monitor, measure, and report on the performance of our digital marketing campaigns. Utilise this data to make informed decisions for future campaigns.
3. Oversee organic marketing initiatives, including search engine optimization (SEO), content marketing, and social media management, to enhance brand visibility, drive organic traffic, and improve search engine rankings.
4. Mailers for marketing and re-marketing campaigns.

Research

1. Identify digital marketing trends and insights. Optimise budget allocation and campaign performance based on these insights.
2. Use social media listening tools like Meltwater/ Hootsuite / Analytics tracking.
3. Stay up to date with industry trends and emerging digital marketing technologies. Recommend and implement innovative strategies to ensure the organization remains at the forefront of digital marketing practices.

Community Management and SEO/SEM

1. Oversee all and implement online marketing efforts, including website, blogs, SEO/SEM, email campaigns, social media, and display advertising campaigns.

Meeting Business Objectives

1. Collaborate with the rest of the marketing team to ensure that all marketing efforts are cohesive, well-coordinated, and aligned with our overall marketing and business objectives.
2. Reports on tracking/ website/ analytics and other tools/ software to deliver metrics.

Relationship Management

1. Manage relationships with external agencies and vendor partners, ensuring that all parties are working towards common goals.
2. Manage paid campaigns across various digital channels, including search engine marketing (SEM), display advertising, social media advertising, and affiliate marketing. Continuously optimize campaigns to maximize ROI and achieve set targets.

Manage Budget

1. Oversee the digital marketing budget, ensuring that resources are used efficiently and effectively.
2. Effectively optimise budgets and track with agency and internal for best leads quality/effective reach objectives.

Desired Experience & Qualification

Bachelor’s Degree in Marketing or relevant field
Only apply if you have a proven digital experience – 5 years or more.
Proven work experience as a digital Marketing strategist – designing and execution of the strategy.
Agency experience a preference.
Able to develop implement and execute the digital strategies across all platforms.
Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
In-depth knowledge of CRM software and Content Management Systems
Familiarity with SEO/SEM and Google Analytics/ Hootsuite/ Sem Rush
Understanding of web design
Excellent communication skills (verbal and written)
Strong analytical skills
Creative thinker with data-driven analytical aptitude
Team management skills
Excel for reporting and ability to analyse data to make recommendations.
Good communication both internally and externally with social audiences.
Must know Facebook ads and remarketing.