Digital Marketing Specialist: Learner Acquisition Lead

Curro Holdings Ltd; Cape Town; On-site; ZAR 350,000 - 500,000; Full time

Job summary

Curro Holdings Ltd seeks a Digital Marketing Specialist to support learner acquisition campaigns and optimise paid media across Meta/Google Ads, YouTube and TikTok. You will report performance, generate insights, and collaborate with school marketers to drive enrolments, at Curro Centralised Office in Bellville, Western Cape.

The role requires 3–5 years in digital paid media, analytics proficiency and a hands-on approach to lead generation. January 2027 start; EE preference applies.

Qualifications

• Minimum: Diploma or Advanced Certificate in Marketing, Digital Marketing, Communications, Advertising, Business Management, Media Studies, or related field.
• Advantageous: Bachelor’s degree plus certifications such as Google Ads, GA4, Meta Media Buying, HubSpot Digital Marketing, Microsoft Advertising.

Responsibilities

• Paid Media Management: Execute and optimise campaigns across Meta, Google Ads, YouTube, TikTok and more; monitor budgets and performance.
• Reporting & Insights: Compile weekly/monthly reports; analyse data with GA4, Looker Studio and Power BI; provide recommendations.
• Social Media Support: Assist schools with campaign planning, events and enrolment campaigns; provide guidance.
• Campaign Coordination: Manage briefs, ad copy, artwork, approvals; liaise with teams to ensure smooth execution.
• Platform Administration & Budgeting: Support Meta Business Manager access, budgeting, spend tracking, and invoices.

Skills

Paid media management

Meta Ads

Google Ads

Data interpretation

Reporting

Lead generation

Education

Diploma or Advanced Certificate in Marketing or related field

Tools

Google Analytics 4

Looker Studio

Power BI

Whatagraph

Microsoft Dynamics

Job description

Curro Holdings Ltd seeks a Digital Marketing Specialist to support learner acquisition campaigns and optimise paid media across Meta/Google Ads, YouTube and TikTok. You will report performance, generate insights, and collaborate with school marketers to drive enrolments, at Curro Centralised Office in Bellville, Western Cape.

The role requires 3–5 years in digital paid media, analytics proficiency and a hands-on approach to lead generation. January 2027 start; EE preference applies.