Digital Marketing Communications Specialist

Talent Evolution (Pty) Ltd; Pretoria; On-site; ZAR 350,000 - 380,000; Full time

Job summary

Talent Evolution (Pty) Ltd is seeking a Digital Marketing Communications Specialist in Pretoria to execute digital marketing campaigns, drive consumer acquisition and enhance brand visibility. The role focuses on paid media, SEO, AI discoverability, and both owned and earned media activities, with a strong emphasis on performance optimisation and DTC revenue.

The candidate will manage digital communications, email content and coordination of influencer partnerships to grow consumer engagement

Qualifications

• Diploma or Degree in Marketing, Business Management, Communications or related field.
• Minimum 3 years’ experience in digital marketing, e-commerce or related environment.
• Minimum 3 years’ experience with paid media, digital communications and DTC marketing.
• Strong understanding of consumer digital journeys, acquisition and conversion.
• Experience with digital campaign execution and performance monitoring.

Responsibilities

• Execute approved sales and marketing campaigns across digital channels.
• Manage consumer acquisition and paid media activation and optimisation.
• Coordinate influencer partnerships and digital amplification initiatives.
• Manage consumer digital communications and email content.
• Coordinate consumer promotions, acquisition offers and seasonal campaigns.
• Drive improvements in DTC revenue, customer acquisition and conversion.
• Monitor campaign performance and identify opportunities to improve results.

Skills

Digital marketing

Paid media

DTC marketing

SEO

Analytics

Campaign management

Stakeholder management

Communication

Education

Marketing/Business/Communications degree

Job description

Digital Marketing Communications Specialist – Pretoria.

The Digital Marketing, Communications & DTC Specialist is responsible for executing digital marketing, consumer communications and direct-to-consumer (DTC) initiatives that drive brand visibility, consumer acquisition, engagement and revenue.

The role focuses on digital campaign execution, paid media, SEO, AI discoverability, consumer communications, performance optimisation and owned and earned media activity.

Location: Irene, Pretoria.

Salary: R350 000 – R380 000 per annum.

Key Responsibilities:

• DTC Marketing Execution
  • Execute approved sales and marketing campaigns across digital channels.
  • Manage consumer acquisition and paid media activation and optimisation.
  • Coordinate influencer partnerships and digital amplification initiatives.
  • Manage consumer digital communications and email content.
  • Coordinate consumer promotions, acquisition offers and seasonal campaigns.
  • Drive improvements in DTC revenue, customer acquisition and conversion.
  • Monitor campaign performance and identify opportunities to improve results.
• Consumer Pull & Brand Visibility
  • Drive consumer pull and demand-generation activity across digital channels.
  • Build digital brand awareness, visibility and consumer audience growth.
  • Improve product and brand visibility across digital platforms.
  • Develop digital initiatives that support consumer acquisition and conversion.
  • Identify and implement digital interventions to improve awareness, traffic and engagement.
  • Support initiatives that strengthen consumer interest and demand for products.
• SEO, AI Discoverability & Digital Performance
  • Plan and coordinate SEO-related content and digital visibility initiatives.
  • Identify priority products, topics, audiences and search opportunities.
  • Ensure consumer-facing content supports search visibility and AI discoverability.
  • Improve the representation of the brand, products and customer information across digital channels.
  • Monitor digital performance metrics including traffic, acquisition, reach, ROAS, CPA, conversion and DTC revenue.
  • Analyse performance data and identify opportunities for improvement.
  • Recommend and coordinate tactical performance interventions and campaign optimisation.
• Owned & Earned Media
  • Coordinate owned media activity, including consumer email campaigns, newsletters and website communications.
  • Coordinate earned media opportunities, including influencer coverage, reviews and advocacy.
  • Identify opportunities to increase organic brand mentions and product amplification.
  • Work with Social Media and Digital Marketing teams to maximise reach, engagement and brand visibility.
  • Support consistent consumer communications across relevant digital touchpoints.

Role Requirements:

• Diploma or Degree in Marketing, Business Management, Communications or a related field.
• Minimum 3 years’ experience in digital marketing, e-commerce or a related environment.
• Minimum 3 years’ experience working with paid media, digital communications and DTC marketing.
• Minimum 3 years’ experience in SEO, digital performance and campaign optimisation.
• Strong understanding of consumer digital journeys, acquisition and conversion.
• Experience with digital campaign execution and performance monitoring.
• Experience with consumer-facing digital communications and content.
• Experience in FMCG, beauty, wellness or skincare will be advantageous.
• Strong understanding of digital marketing performance metrics, including ROAS, CPA, conversion and revenue.
• Ability to analyse data, feedback and consumer insights to identify opportunities.
• Strong understanding of SEO and digital discoverability, including emerging AI-driven search and discovery.
• Strong organisational and project coordination skills.
• Ability to manage multiple campaigns and competing priorities.
• Strong communication and stakeholder management skills.
• Ability to work collaboratively across Sales, Marketing and Digital teams.

Key Competencies:

• Digital marketing expertise
• Commercial and DTC orientation
• Analytical and data-driven thinking
• Campaign management
• Performance optimisation
• Consumer-centric approach
• SEO and digital discoverability
• Strong communication skills
• Stakeholder management
• Planning and organisation
• Attention to detail
• Problem-solving
  Collaboration
  Initiative and innovation