Digital Marketing Manager - Performance Focused

Placements24; Soweto; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Retirement fund contributions

Career development

Generous annual leave

Job summary

Placements24 in Soweto, Gauteng seeks an experienced Digital Marketing Manager focused on performance marketing to drive customer acquisition, conversions and ROI. You will own SEM, PPC, affiliate marketing, and CRO initiatives, leveraging analytics to optimize campaigns and budgets.

The role requires a strategic, hands-on marketer with strong data skills and a track record of delivering tangible results in a dynamic retail environment. Hybrid work available.

Qualifications

• Minimum of 5 years in digital marketing with a strong performance focus.
• Proven track record of managing paid campaigns to hit aggressive targets.
• Strong analytics and data-driven decision making.

Responsibilities

• Develop and lead performance marketing strategies to acquire, convert and drive sales.
• Manage SEM/ PPC campaigns on Google Ads and Bing Ads to maximize ROI.
• Grow and optimize affiliate marketing programs with new partners.
• Implement CRO on website and landing pages to improve conversions.
• Analyze campaign data, web analytics and market trends to derive insights.
• Oversee digital marketing budget and allocate resources efficiently.
• Collaborate with content/creative teams on high-converting ad copy and assets.
• Stay updated with performance marketing trends and best practices.
• Prepare regular performance reports for senior management.

Skills

Performance marketing

SEM

PPC

Affiliate marketing

CRO

Web analytics

A/B testing

SEO

Marketing automation

CRM platforms

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Ads

Bing Ads

Google Analytics

A/B testing platforms

CRM tools

Marketing automation tools

Job description

About the Role

Our client, a leading online retail company, is seeking a results-driven Digital Marketing Manager with a strong focus on performance marketing to join their team in Soweto, Gauteng. This role is ideal for a seasoned marketer who excels at optimizing campaigns to achieve tangible business outcomes, including customer acquisition, conversion rates, and ROI. You will be responsible for developing, executing, and managing all performance-based digital marketing activities. The ideal candidate possesses deep expertise in SEM, PPC, affiliate marketing, and conversion rate optimization, coupled with strong analytical skills and a data-driven approach. This is an exciting opportunity to contribute significantly to a growing business and drive measurable success in a dynamic market. We are looking for a strategic thinker with a hands‑on approach to campaign management.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive customer acquisition, lead generation, and sales.
• Manage and optimize paid search (SEM/PPC) campaigns across platforms like Google Ads and Bing Ads to maximize ROI.
• Oversee and grow affiliate marketing programs, identifying and recruiting new partners.
• Implement and refine conversion rate optimization (CRO) strategies for the website and landing pages.
• Analyze campaign performance data, website analytics, and market trends to identify key insights and actionable recommendations.
• Manage the digital marketing budget, ensuring efficient allocation of resources and achievement of performance targets.
• Collaborate with content and creative teams to develop high-converting ad copy, landing pages, and creative assets.
• Stay up-to-date with the latest performance marketing trends, technologies, and best practices.
• Monitor competitor performance and identify opportunities for competitive advantage.
• Prepare regular performance reports for senior management, highlighting key metrics and strategic recommendations.

Requirements

• Minimum of 5 years of experience in digital marketing, with a significant focus on performance marketing (SEM, PPC, Affiliate Marketing, CRO).
• Proven track record of successfully managing and optimizing paid advertising campaigns to achieve aggressive performance goals.
• Expertise in using web analytics tools (e.g., Google Analytics) and A/B testing platforms.
• Strong understanding of SEO principles and how they integrate with paid search strategies.
• Excellent analytical, problem-solving, and quantitative skills.
• Proficiency in marketing automation and CRM platforms is a plus.
• Strong communication and interpersonal skills, with the ability to present data effectively.
• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Experience within the Soweto region or a similar retail environment is advantageous.

Benefits

• Competitive salary package with performance-based bonuses.
• Hybrid work arrangement offering a balance between office and remote work.
• Comprehensive health insurance and retirement fund contributions.
• Opportunities for career advancement and professional development.
• A dynamic and results-oriented work environment.
• Chance to drive significant business growth through strategic marketing efforts.
• Generous annual leave allowance.