Growth Marketing Manager

Placements24; Upington; Hybrid; ZAR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Bonus potential

Fully remote work

Health insurance

Professional development budget

Job summary

Placements24 is seeking an experienced Growth Marketing Manager to drive user acquisition, activation, retention and referrals within a fully remote setup. You will lead channel experimentation, funnel optimization, and data-driven decision making to deliver rapid, measurable growth.

The role requires 5+ years in growth marketing, mastery of analytics, experimentation, and a broad channel mix including paid social, SEO and email automation.

Qualifications

• 5+ years in growth marketing roles, with proven acquisition and engagement success.
• Deep expertise in performance marketing, analytics, experimentation and funnel optimization.
• Strong knowledge of channels including paid social, SEM, SEO, content and email automation.

Responsibilities

• Develop and execute a comprehensive growth strategy focusing on acquisition, activation, retention and referrals.
• Design, implement and analyze experiments across multiple channels to optimize ROI and growth.
• Analyze user behavior and campaign data to uncover bottlenecks and opportunities for optimization.
• Collaborate with product, engineering and marketing to implement growth initiatives and product-led growth.
• Manage marketing budgets to achieve aggressive growth targets.

Skills

Growth marketing

Performance marketing

Analytics

A/B testing

Funnel optimization

Paid social

SEM/SEO

Email automation

Tools

Google Analytics

Mixpanel

A/B testing platforms

Job description

About the Role

Our client is seeking an experienced and innovative Growth Marketing Manager to drive user acquisition, engagement, and retention through data-driven strategies, operating on a fully remote basis. This senior role is key to identifying and exploiting growth opportunities across the entire customer journey, utilizing a blend of creative experimentation and analytical rigor. You will lead the charge in testing new channels, optimizing existing funnels, and leveraging technology to achieve rapid and sustainable growth. This is a unique opportunity for a performance-focused marketer toown critical growth initiatives within a dynamic, agile, and fully remote organization that values experimentation and measurable impact.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on customer acquisition, activation, retention, and referral.
• Design, implement, and analyze A/B tests and other experiments across multiple channels (e.g., paid acquisition, email, SEO, content, product).
• Analyze user behavior and campaign data to identify key insights, bottlenecks, and opportunities for optimization.
• Collaborate with product, engineering, and marketing teams to implement growth initiatives and product-led growth strategies.
• Manage marketing budgets effectively, focusing on maximizing ROI and achieving aggressive growth targets.

Requirements

• Proven track record (5+ years) in a growth marketing role, demonstrating significant success in driving user acquisition and engagement.
• Deep expertise in performance marketing, analytics, experimentation, and funnel optimization.
• Strong understanding of various marketing channels, including paid social, SEM, SEO, content marketing, and email automation.
• Proficiency with analytics tools (e.g., Google Analytics, Mixpanel) and A/B testing platforms.
• Exceptional analytical, strategic thinking, and problem-solving skills, suited for a remote work environment.

Benefits

• Highly competitive salary and significant bonus potential tied to growth metrics.
• Fully remote work position offering exceptional work-life balance and flexibility.
• Premium health, dental, and vision insurance coverage.
• Generous budget for professional development, conferences, and learning resources.
• A results-oriented, collaborative, and innovative remote team culture.