Digital Marketing Manager - FMCG

Placements24; Sandton; Hybrid; ZAR 520,000 - 760,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Development opportunities

Product discounts

Hybrid work

Team culture

Job summary

Placements24 seeks a Digital Marketing Manager for a leading FMCG company in Sandton. The role blends in-office collaboration with remote flexibility to drive digital engagement across SEO, SEM, social media, email, and content marketing.

You will use analytics to optimize campaigns, deliver measurable business results, and lead a high-impact team. The position offers hybrid work, growth opportunities, and a competitive benefits package.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4–6 years of digital marketing experience in FMCG.
• Proven track record of measurable campaigns.
• Expertise in SEO, SEM, social, content, email marketing.

Responsibilities

• Develop and execute a comprehensive digital strategy for brand awareness.
• Manage and optimize SEO/SEM campaigns for qualified traffic.
• Oversee social media strategy and content across platforms.
• Develop and manage email marketing campaigns with segmentation.
• Create and curate engaging content for websites and blogs.
• Analyze website and campaign performance; report insights.
• Manage relationships with digital agencies and vendors.
• Stay ahead of digital marketing trends in FMCG.
• Collaborate with marketing team for integrated campaigns.
• Manage the digital marketing budget.

Skills

SEO/SEM

Social media

Content marketing

Email marketing

Analytics tools

Marketing automation

Communication skills

Project management

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading and innovative company within the Fast-Moving Consumer Goods (FMCG) sector, is seeking a skilled and forward-thinking Digital Marketing Manager to enhance their online presence and drive digital engagement strategies from their Sandton office. This role operates under a hybrid model, combining the benefits of in-office collaboration with remote flexibility. The Digital Marketing Manager will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. You will leverage data analytics and consumer insights to drive online performance, enhance brand visibility, and achieve marketing objectives. The ideal candidate possesses a deep understanding of the digital landscape, proven experience in managing successful digital campaigns, and a passion for the FMCG industry. You will work closely with the marketing team, creative agencies, and other stakeholders to ensure a cohesive and impactful digital strategy. This position demands a strategic mindset, strong analytical skills, and the ability to stay ahead of evolving digital trends. We are looking for a leader who can translate digital initiatives into measurable business results and contribute significantly to our client's growth. Your expertise will be crucial in shaping our client's digital footprint.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
• Oversee social media strategy and content execution across relevant platforms to build community and foster engagement.
• Develop and manage email marketing campaigns, ensuring effective segmentation and personalization.
• Create and curate engaging content for websites, blogs, and other digital channels.
• Analyze website traffic, campaign performance, and other digital metrics; provide regular reports and actionable insights.
• Manage relationships with digital agencies and technology vendors.
• Stay abreast of the latest digital marketing trends, tools, and best practices in the FMCG industry.
• Collaborate with the broader marketing team to ensure integrated campaign execution.
• Manage the digital marketing budget effectively.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4-6 years of experience in digital marketing, with a strong emphasis on the FMCG sector.
• Proven track record of developing and executing successful digital marketing campaigns that deliver measurable results.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of website analytics and conversion rate optimization.
• Excellent communication, presentation, and project management skills.
• Ability to work effectively in a hybrid team environment.
• Creative thinking and problem-solving abilities.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and paid time off.
• Opportunities for professional development and certifications.
• Product discounts and company perks.
• Dynamic and collaborative work culture.
• Hybrid work flexibility.