Digital Communications Manager

Placements24; Upington; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work

Competitive salary

Bonus program

Medical aid

Retirement fund

Professional development

Career growth

Team environment

Job summary

WhatJobs Direct in Upington, Northern Cape, seeks an experienced Digital Communications Manager to lead their online presence. You will develop and execute a comprehensive digital strategy that enhances brand visibility, engagement, and reputation across all digital channels.

The role requires a deep understanding of digital marketing, social media, content creation, SEO, and analytics. You will manage websites, campaigns, email outreach, and brand voice, collaborating with design and content

Qualifications

• Bachelor's degree required in Marketing, Communications, Digital Media, or a related field.
• Minimum 6 years of proven experience in digital marketing, communications, and social media management.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media strategies.
• Proficiency with analytics tools such as Google Analytics, Google Ads, CMS, and social media platforms.
• Excellent written and verbal communication with a flair for creative content development.
• Demonstrated ability to analyze data, interpret metrics, and make data-driven recommendations.
• Experience with A/B testing and conversion rate optimization (CRO) is a plus.
• Strong project management and organizational skills.

Responsibilities

• Develop and implement an integrated digital communications strategy aligned with organizational goals.
• Manage and optimize the company's website, ensuring content is current, engaging, and SEO-friendly.
• Oversee all social media channels, creating and curating compelling content, managing community interaction, and monitoring performance.
• Plan and execute digital advertising campaigns across platforms like Google Ads and social media.
• Develop and manage email marketing campaigns, including segmentation, content creation, and analytics.
• Monitor website traffic, user behavior, and digital campaign performance using analytics tools (e.g., Google Analytics).
• Analyze data, generate reports, and provide actionable insights to improve digital strategies and ROI.
• Collaborate with design and content teams to produce high-quality digital assets.
• Stay current with emerging digital trends, technologies, and best practices.
• Ensure brand consistency and a unified voice across all digital platforms.

Skills

SEO & SEM

Content marketing

Email marketing

Social media strategies

Analytics interpretation

A/B testing

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Google Ads

CMS

Social media management platforms

Job description

About the Role

Our client, WhatJobs Direct, is seeking an experienced and innovative Digital Communications Manager to lead their online presence in Upington, Northern Cape. This role is responsible for developing and executing a comprehensive digital communication strategy that enhances brand visibility, engagement, and reputation across all digital channels. The ideal candidate possesses a deep understanding of digital marketing, social media, content creation, and website management, coupled with strong strategic and analytical skills. You will play a pivotal role in shaping our client's digital narrative, driving traffic, and fostering online community growth. This position offers a dynamic opportunity to make a significant impact within a growing organization, working with a talented team focused on digital excellence.

Key Responsibilities

• Develop and implement an integrated digital communications strategy aligned with organizational goals.
• Manage and optimize the company's website, ensuring content is current, engaging, and SEO-friendly.
• Oversee all social media channels, creating and curating compelling content, managing community interaction, and monitoring performance.
• Plan and execute digital advertising campaigns across platforms like Google Ads and social media.
• Develop and manage email marketing campaigns, including segmentation, content creation, and analytics.
• Monitor website traffic, user behavior, and digital campaign performance using analytics tools (e.g., Google Analytics).
• Analyze data, generate reports, and provide actionable insights to improve digital strategies and ROI.
• Collaborate with design and content teams to produce high-quality digital assets.
• Stay current with emerging digital trends, technologies, and best practices.
• Ensure brand consistency and a unified voice across all digital platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 6 years of proven experience in digital marketing, communications, and social media management.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media strategies.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and CMS.
• Excellent written and verbal communication skills with a flair for creative content development.
• Demonstrated ability to analyze data, interpret metrics, and make data-driven recommendations.
• Experience with A/B testing and conversion rate optimization (CRO) is a plus.
• Strong project management and organizational skills.
• Ability to adapt to a fast-paced digital environment and manage multiple priorities.
• A creative, strategic, and results-oriented mindset.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive medical aid and retirement fund.
• Hybrid work model providing a balance between office and remote work.
• Opportunities for professional development and continuous learning in digital technologies.
• A dynamic and collaborative team environment.
• Significant opportunities for career growth within the organization.
• Exposure to diverse digital communication challenges and client needs in Upington, Northern Cape.