E-commerce Social Media Campaign Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary and bonus structure

Health and wellness benefits

Professional development budget

Career advancement

Job summary

Placements24 seeks a strategic and creative E-commerce Social Media Campaign Manager to drive impactful campaigns from our Nelspruit office within a hybrid work setup. You will develop and manage end-to-end social media campaigns for product launches, optimize paid ads on Facebook, Instagram, and Google, and analyze performance to boost online sales.

The ideal candidate has 4+ years in social media campaign management, a background in marketing or digital media, and proven ability to translate

Qualifications

• Minimum 4 years in social media campaign management with an ecommerce focus.
• Proven track record of campaigns driving sales/leads with measurable results.
• Expertise in social ads, analytics, and campaign management software.
• Strong content strategy, audience segmentation, and performance marketing.

Responsibilities

• Develop end-to-end social media campaign strategies for ecommerce launches and promotions.
• Oversee platform-specific content creation ( visuals, copy, video ) aligned with objectives.
• Manage and optimize paid social budgets across Facebook, Instagram, and Google Ads.
• Analyze campaign data, report insights, and present to stakeholders.
• Collaborate with ecommerce and marketing teams for cohesive messaging.

Skills

Social media advertising

Analytics

Campaign management

Content strategy

Performance marketing

Project management

Communication

Education

Bachelor's degree in Marketing or Digital Media

Tools

Facebook Ads

Instagram Ads

Google Ads

Campaign management software

Analytics tools

Job description

About the Role

Our client is seeking a strategic and creative E-commerce Social Media Campaign Manager to drive impactful campaigns and enhance online sales from their Nelspruit office. This role requires a deep understanding of social media platforms, advertising, and content strategy specifically tailored for e-commerce success. You will be responsible for conceptualizing, planning, executing, and analyzing social media campaigns that engage target audiences and convert them into loyal customers. The ideal candidate is adept at leveraging data to optimize performance and possesses a flair for creating compelling narratives that resonate with online consumers, contributing to the vibrant commercial landscape of Mpumalanga.

Key Responsibilities

• Develop and manage end-to-end social media campaign strategies for e-commerce product launches and promotions.
• Oversee the creation of high-quality, platform-specific content (visuals, copy, video) that aligns with campaign objectives.
• Manage and optimize paid social advertising budgets across platforms like Facebook, Instagram, and Google Ads.
• Analyze campaign performance data, provide actionable insights, and report on key metrics to stakeholders.
• Collaborate closely with the e-commerce and marketing teams to ensure cohesive messaging and campaign integration.
• Identify emerging social media trends and technologies to continuously innovate campaign approaches.

Requirements

• Minimum of 4 years of experience in social media campaign management, with a strong focus on e-commerce.
• Proven track record of successfully developing and executing social media campaigns that drive measurable results (e.g., sales, leads).
• Expertise in social media advertising platforms, analytics tools, and campaign management software.
• Strong understanding of content strategy, audience segmentation, and performance marketing .
• Excellent project management, communication, and collaboration skills.
• Bachelor's degree in Marketing, Digital Media, or a related field.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid work model offering flexibility in Nelspruit .
• Comprehensive health and wellness benefits.
• Generous budget for professional development and training.
• Dynamic work environment with opportunities for career advancement.