Digital Marketing & Communications Manager

Placements24; Cape Town; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Performance incentives

Medical aid and retirement fund

Generous annual leave

Leadership development opportunities

Dynamic work environment in Cape Town

Job summary

Placements24 in Cape Town seeks an experienced Digital Marketing & Communications Manager to lead strategy and execution across digital channels. You will drive content creation, social media, SEO/SEM, email marketing and public relations to boost online presence and engagement.

The ideal candidate has 5+ years in digital marketing with a data-driven mindset, and a proven track record of building brand loyalty in the South African market.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of progressive experience in digital marketing and communications, with a strong focus on strategy and execution in Cape Town.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email automation.
• Excellent content creation and copywriting skills, with a portfolio showcasing successful campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Hootsuite, Mailchimp, and CMS platforms.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.

Responsibilities

• Develop and execute comprehensive digital marketing and communication strategies across multiple platforms.
• Manage the company's social media presence, creating engaging content and fostering community interaction.
• Oversee SEO/SEM initiatives to improve search engine rankings and drive website traffic.
• Create compelling content for the company blog, website, email campaigns, and other digital assets.
• Analyze campaign performance using analytics tools and provide actionable insights for optimization.
• Build and maintain relationships with digital media outlets and online influencers to amplify brand messaging.

Skills

SEO/SEM

Content marketing

Social media marketing

Email automation

Analytics

Copywriting

CMS tools

Google Analytics

Hootsuite

Mailchimp

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Hootsuite

Mailchimp

CMS platforms

Job description

About the Role

Our client is seeking an experienced Digital Marketing & Communications Manager to lead their strategy and execution in vibrant Cape Town . This key role involves overseeing all digital marketing initiatives, including content creation, social media management, SEO/SEM, email marketing, and public relations efforts. You will be responsible for enhancing the company's online presence, engaging target audiences, and driving measurable results that align with business objectives. The ideal candidate is a creative thinker with a data-driven approach, passionate about leveraging digital channels to build brand loyalty and achieve communication goals within the dynamic South African market.

Key Responsibilities

• Develop and execute comprehensive digital marketing and communication strategies across multiple platforms.
• Manage the company's social media presence, creating engaging content and fostering community interaction.
• Oversee SEO/SEM initiatives to improve search engine rankings and drive website traffic.
• Create compelling content for the company blog, website, email campaigns, and other digital assets.
• Analyze campaign performance using analytics tools and provide actionable insights for optimization.
• Build and maintain relationships with digital media outlets and online influencers to amplify brand messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of progressive experience in digital marketing and communications, with a strong focus on strategy and execution in Cape Town .
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email automation.
• Excellent content creation and copywriting skills, with a portfolio showcasing successful campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Hootsuite, Mailchimp, and CMS platforms.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.

Benefits

• Attractive salary package with performance incentives.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave and study leave provisions.
• Opportunities for leadership development and career advancement.
• A dynamic and innovative work environment in beautiful Cape Town .