Digital Marketing Manager

Refined Naturals; Umhlanga Rocks; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

Refined Naturals in South Africa is seeking a commercially minded Digital Marketing Manager to lead our digital marketing efforts and drive online bookings, customer acquisition and revenue growth. Reporting to the Head of Marketing, you will own digital performance across paid media, e-commerce, website optimisation, and analytics.

You will combine strategic thinking with hands-on execution, using data, creativity and customer insights to improve conversion, maximise ROAS, and deliver against

Qualifications

• Five+ years in digital marketing, performance marketing or e-commerce.
• Hands-on with paid media campaigns across Google Ads and Meta Ads Manager.
• Strong knowledge of GA4, conversion tracking and digital reporting.

Responsibilities

• Develop and execute digital marketing strategies aligned with commercial goals.
• Plan and optimize campaigns across Google, Meta, Bing and LinkedIn.
• Improve website performance, conversions and A/B testing.
• Drive email marketing, lifecycle campaigns and customer retention.
• Collaborate with cross-functional teams to align paid and organic strategies.

Tools

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Bing Ads

LinkedIn Ads

Microsoft Excel

Data analytics

A/B testing

Lifecycle campaigns

Email marketing

Job description

Who are we:

We are a customer-focused business operating in a competitive, digitally driven market. With established digital platforms and a strong focus on innovation, customer experience and data-led decision‑making, we are committed to growing our online business and delivering measurable commercial results.

Who are we looking for:

We are looking for a commercially minded, data-driven Digital Marketing Manager to lead our digital marketing efforts and drive online bookings, customer acquisition and revenue growth.

Reporting to the Head of Marketing, you will take ownership of digital performance across paid media, e‑commerce, website optimisation, customer retention and analytics. You will combine strategic thinking with hands‑on execution, using data, creativity and customer insights to improve conversion, maximise return on investment and deliver against business objectives.

What will you do:

Digital strategy and performance: Develop and execute digital marketing strategies aligned with commercial goals, taking ownership of online revenue, customer acquisition, ROAS, CPA and other key performance indicators. Paid media and campaigns: Plan, manage and optimise campaigns across Google, Meta, Bing and LinkedIn, including audience targeting, retargeting, creative testing and budget management. E‑commerce and conversion: Manage the online customer journey, identify opportunities to improve website performance and booking conversions, and implement A/B testing, landing page optimisation and digital promotions. Customer acquisition and retention: Develop customer lifecycle, email marketing and remarketing campaigns to drive engagement, recover abandoned bookings, encourage repeat business and increase customer lifetime value. SEO and organic growth: Improve organic visibility and work with content and website teams to align paid and organic search strategies. Analytics and insights: Use GA4 and other analytics tools to monitor performance, identify trends and translate data into actionable recommendations. Collaboration: Partner with marketing, commercial insights, creative and development teams to deliver effective campaigns, improve the customer experience and ensure consistent brand messaging.

What do you need:

At least five years' experience in digital marketing, performance marketing or e‑commerce, with a proven track record of driving measurable commercial results. Hands‑on experience managing paid media campaigns across Google Ads and Meta Ads Manager, with exposure to Bing and LinkedIn. Strong working knowledge of GA4, Google Tag Manager, conversion tracking and digital reporting. Experience managing e‑commerce or online booking funnels, including conversion rate optimisation, A/B testing, landing pages and promotional campaigns. Experience with email marketing, customer segmentation, remarketing and lifecycle campaigns. A sound understanding of SEO, SEM and digital customer acquisition strategies. Strong analytical skills, advanced Excel proficiency and the ability to turn data into actionable insights. A commercial mindset, creative problem‑solving ability and confidence managing multiple priorities and stakeholders.