Digital Marketing Campaign Specialist

Time Personnel; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Time Personnel is seeking a senior digital marketing leader to own the strategy across multiple brands in a dynamic e‑commerce portfolio. You will craft annual and seasonal plans, drive online revenue growth, optimise paid search and social campaigns, and manage budgets with a data‑driven approach.

You will build content pipelines, manage feeds and reports, and collaborate on cross‑brand opportunities while ensuring distinct identities and compliant tracking.

Qualifications

• Matric or equivalent qualification.
• 5–8 years' digital marketing experience, ideally within e-commerce/online retail.
• At least 2 years of managing the full digital marketing function for a brand or portfolio.
• Experience managing an annual marketing budget.
• Proven ability to demonstrate results by brand and channel.
• Hands‑on Google Ads and Merchant Center experience.
• Strong Meta advertising experience.
• Experience building content pipelines and working with creators.
• Experience managing email flows with Klaviyo.
• Knowledge of GA4 and tag management.
• Experience developing and managing an SEO strategy.
• Ability to build campaigns, write copy, manage feeds and produce reports.

Responsibilities

• Own the digital marketing strategy for each brand and the portfolio.
• Develop annual and seasonal marketing plans.
• Audit performance and prioritise improvements based on commercial impact.
• Own online revenue growth while managing acquisition costs and profitability.
• Monitor MER, CAC, contribution and channel performance; act on data.
• Define brand roles and positioning within the market.
• Prevent brands from competing against each other in paid search.
• Structure accounts, feeds and customer lists by brand.
• Collaborate to share content across brands while maintaining distinct identities.
• Personally manage Google Ads and Google Merchant Center.
• Build and optimise campaign structures, product feeds and Shopping activity.
• Test Performance Max and other opportunities.
• Conduct regular search-term analysis and keep campaigns hygienic.
• Manage budgets and pacing based on weather, stock, seasonality.
• Test Microsoft Ads when justified.
• Own Meta advertising from strategy to execution.
• Establish a regular creative testing programme and use data to guide decisions.
• Develop first‑party audiences and leverage reviews and user content.
• Manage content calendars and asset production against plans.
• Set and manage the SEO strategy for each brand.
• Develop keyword strategies and track performance against targets.
• Coordinate technical SEO with Head of Digital.
• Build and optimise email flows (welcome, abandon cart, post‑purchase, replenishment, win‑back).
• Own monthly campaign calendars and segmentation.
• Ensure activity complies with UK consent requirements.
• Ensure accurate tracking across GA4, tag management and consent mode.
• Maintain a clear attribution/performance view.
• Set weekly priorities and provide briefs.
• Brief freelancers/creators against measurable outcomes.
• Develop playbooks and repeatable processes for core activities.

Skills

Digital marketing

Budget management

Brand management

Analytics/data-driven

E-commerce

Google Ads

Facebook/Meta advertising

Content creation

Copywriting

Campaign management

Influencer content

SEO

Shopify/WooCommerce

Klaviyo

GA4

Tag management

Education

Matric or equivalent qualification

Tools

Google Ads

Google Merchant Center

Meta Ads Manager

Klaviyo

GA4

Tag Manager

Shopify

WooCommerce

Job description

REQUIREMENTS

• Matric, or equivalent qualification
• 5–8 years' digital marketing experience, ideally within e-commerce/online retail
• At least 2 years of managing the full digital marketing function for a brand or portfolio
• Experience managing an annual marketing budget
• Proven ability to demonstrate results by brand and channel
• Strong hands‑on experience with Google Ads and Merchant Center
• Strong Meta advertising experience
• Experience building content pipelines and working with creators
• Experience managing email flows and campaigns, ideally using Klaviyo
• Strong knowledge of GA4 and tag management
• Experience developing and managing an SEO strategy
• Personally build campaigns, writes copy, manages feeds and produces reports
• Comfortable testing, analysing and improving activity personally
• Commercially focused and highly data‑driven
• UK or European e-commerce experience
• Shopify or WooCommerce and CRO experience
• Creator/influencer programme experience
• Google and Meta certifications

DUTIES

• Own the digital marketing strategy for each brand and the overall portfolio
• Develop annual and seasonal marketing plans
• Audit performance against digital best practice and prioritise improvements based on commercial impact
• Own online revenue growth while managing acquisition costs and profitability
• Monitor MER, CAC, contribution and channel performance and take action based on the data
• Define clear roles and positioning for each brand within the market
• Prevent brands from competing against each other in paid search
• Structure accounts, product feeds and customer lists appropriately by brand
• Identify opportunities to share content and resources across brands while maintaining distinct brand identities
• Personally manage Google Ads and Google Merchant Center
• Build and optimise campaign structures, product feeds and Shopping activity
• Test Performance Max and other relevant opportunities
• Carry out regular search-term analysis and campaign hygiene
• Manage budgets and campaign pacing based on weather, stock and seasonal demand
• Test Microsoft Ads where commercially justified
• Own Meta advertising from strategy through to execution
• Establish a regular creative testing programme and use performance data to guide decisions
• Develop first‑party audiences and make effective use of reviews and customer‑generated content
• Manage content calendars and ensure assets are produced against agreed plans
• Set and manage the SEO strategy for each brand
• Develop keyword strategies and track performance against target terms
• Identify technical SEO requirements and work with the Head of Digital to prioritise development work
• Build and optimise email flows, including welcome, abandoned basket, post‑purchase, replenishment and win‑back
• Own monthly campaign calendars and segmentation
• Ensure activity complies with UK consent requirements
• Ensure accurate tracking across GA4, tag management and consent mode
• Maintain a clear and consistent view of attribution and performance
• Manage weekly budget pacing and take corrective action where required
• Set clear weekly priorities and provide written briefs.
• Set objectives and maintain a clear performance scorecard
• Brief and manage freelancers and creators against measurable outcomes
• Develop playbooks and repeatable processes for core marketing activities

Salary: R negotiable dependent on experience

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