Digital Marketing Manager

Sataya; South Africa; Remote; ZAR 400,000 - 600,000; Full time

Job summary

A premier design-led e-commerce business in South Africa seeks a Digital Marketing Manager to oversee daily online marketing execution. This hands-on role involves managing campaigns across Paid Social, Email Marketing, and SEO while collaborating with external agencies for effective market strategies. The ideal candidate should have proven e-commerce expertise, strong communication skills, and technical proficiency with marketing platforms. This role offers a chance to shape the future team structure as the business grows.

Qualifications

• Proven experience in a hands-on digital marketing role within the e-commerce sector.
• Deep familiarity with Meta Ads Manager, Klaviyo, GA4, SEMrush, and Shopify.
• Confident working with data to inform strategic decisions and campaign adjustments.
• Proficiency in Trello, as well as Canva and/or Photoshop for asset preparation.
• Excellent written and spoken English, capable of executing independently from structured briefs.

Responsibilities

• Build, launch, and optimize campaigns across Paid Social, Email Marketing, and SEO.
• Implement and manage onsite personalization strategies to drive conversion.
• Collaborate with external agency partners on paid search and affiliate marketing.
• Produce regular performance reports with actionable insights and recommendations.
• Continually analyze campaign data to improve efficiency and ROI.

Skills

E-commerce Expertise

Meta Ads Manager

Klaviyo

Data analysis

SEO

Content tools proficiency

Excellent English communication

Tools

GA4

SEMrush

Shopify

Trello

Canva

Photoshop

Job description

👑 Reports to: Head of E-Commerce

We are seeking a Digital Marketing Manager to take ownership of the day-to-day execution of online marketing activities for a premier, design‑led e-commerce business. Working closely with the UK‑based Head of E‑Commerce, you will be responsible for turning defined strategies into high‑performing, high‑quality campaigns.

This is a standalone, hands‑on role initially, offering the opportunity to shape the future team structure as the business continues its growth trajectory. We are looking for an analytical, independent professional who is comfortable being accountable for results.

Key Responsibilities

• Channel Management: Build, launch, and optimize campaigns across Paid Social (Meta), Email Marketing (Klaviyo), and SEO (content and on‑page).


• Onsite Experience: Implement and manage onsite personalization strategies to drive conversion.


• Agency Coordination: Collaborate with external agency partners on paid search and affiliate marketing, providing data‑driven feedback and insights.


• Reporting: Produce regular performance reports with clear, actionable insights and recommendations.


• Optimization: Continually analyze campaign data to improve efficiency and ROI.


• KPI Ownership: Drive revenue, manage Cost Per Acquisition (CPA), and ensure high email engagement and deliverability.


• Daily Integration: Participate in daily stand‑ups with Product Data and Customer Service teams to align marketing with product availability and customer needs.


• Brand Integrity: Maintain a consistent, premium, and design‑led—yet friendly—tone of voice across all communications.

Candidate Profile

Required Skills & Experience

• E‑commerce Expertise: Proven experience in a hands‑on digital marketing role within the e‑commerce sector.


• Technical Proficiency: Deep familiarity with Meta Ads Manager, Klaviyo, GA4, SEMrush, and Shopify.


• Analytical Mindset: Confident working with data to inform strategic decisions and campaign adjustments.


• Content Tools: Proficiency in Trello, as well as Canva and/or Photoshop for asset preparation.


• Communication: Excellent written and spoken English, capable of executing independently from structured briefs.


• Accountability: Comfortable working independently and taking full ownership of outcomes.


• Methodical: Calm and organized under pressure, with a clear focus on commercial performance.


• Collaborative: Happy executing from briefs while contributing valuable insights and creative ideas.

Disclaimer

This is a confidential search on behalf of our client. To protect the competitive integrity of their e‑commerce strategy, specific brand details will be shared exclusively with shortlisted candidates during the interview process. If you have not heard from us within two weeks, please consider your application unsuccessful at this time.