Digital Campaign Manager

Boardroom Appointments; Cape Town; On-site; ZAR 420,000 - 720,000; Full time

Job summary

Boardroom Appointments is seeking a Digital Campaign Manager to plan, execute, and optimise digital marketing campaigns that increase brand visibility, acquire customers, and drive revenue growth. You will shape our online presence with compelling campaigns across PPC, social, email, and content marketing.

The role requires 3–5 years of proven digital marketing experience, strong analytical skills, and proficiency with Google/Meta/LinkedIn Ads and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of proven experience in digital marketing, with focus on content marketing and campaign management.
• Proficiency with Google Ads, Meta Ads, LinkedIn Ads, email marketing platforms, and analytics tools.
• Strong analytical skills to interpret data and make data-driven decisions.
• Creative thinking and ability to generate innovative campaign ideas.

Responsibilities

• Develop and execute end-to-end digital marketing campaigns across PPC, social media, email, and content marketing.
• Collaborate with cross-functional teams to define campaign objectives, audience, and KPIs.
• Create and manage campaign strategies, timelines, and budgets to meet goals.
• Craft compelling ad copy, creatives, and content to attract and retain customers.
• Monitor campaign performance and analyse data to optimise ROI.

Skills

Digital marketing

Campaign management

Analytics

Creative thinking

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Email marketing platforms

Analytics tools

Job description

As a Digital Campaign Manager, you will be responsible for planning, executing, and optimising digital marketing campaigns to increase brand visibility, acquire new customers, and drive revenue growth. You will play a pivotal role in shaping our online presence and creating compelling campaigns that resonate with our target audience.

Responsibilities

• Develop and execute end-to-end digital marketing campaigns across various channels, including PPC, social media, email marketing, and content marketing.
• Collaborate with cross-functional teams to define campaign objectives, target audience, and key performance indicators (KPIs).
• Create and manage comprehensive campaign strategies, timelines, and budgets to meet business goals.
• Craft compelling and engaging ad copy, creatives, and content to attract and retain customers.
• Monitor campaign performance and analyse data to make data-driven decisions and recommendations for optimisation.
• A/B test landing pages, emails, and ads to improve conversion rates and customer engagement.
• Stay updated on industry trends, competitor activities, and emerging platforms to ensure our campaigns remain innovative and effective.
• Provide regular reports and insights on campaign performance to the marketing team and management.
• Continuously refine and improve campaign strategies to maximise ROI.

Our ideal candidate has

• Bachelor's degree in Marketing, Business, or a related field.
• 3 - 5 years of proven experience in digital marketing, with a focus on content marketing and campaign management.
• Proficiency in using digital marketing tools and platforms, such as Google Ads, Meta Ads, LinkedIn Ads, email marketing platforms, and analytics tools.
• Strong analytical skills to interpret data and make data-driven decisions.
• Creative thinking and the ability to generate innovative campaign ideas.
• Strong project management skills, including the ability to manage multiple campaigns simultaneously.
• Familiarity with the web hosting industry is a plus.