Marketing Web Specialist

Communicate Finance; Wes-Kaap; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Communicate Finance is seeking an experienced Website Manager to enhance performance and engagement across digital channels. You will lead updates, landing pages, and campaign assets, coordinating with marketing, content, design, and development teams.

Required: 3–5+ years in Website Management or Digital Marketing, hands-on CMS experience (WordPress/Webflow/Shopify), and solid analytics with GA4/GTMs/Looker Studio to improve UX, CRO, and reporting.

Qualifications

• Minimum 3–5+ years of experience in Website Management or Digital Marketing.
• Proven experience managing and optimising websites to support marketing and business objectives.
• Experience with CMS platforms, website analytics, and conversion optimisation initiatives.
• Exposure to SEO, UX, CRO, marketing automation or web development projects preferable.

Responsibilities

• Manage and optimise websites to improve performance, engagement, and conversions.
• Implement website updates, landing pages, and campaign assets.
• Monitor analytics and user behaviour to identify optimisation opportunities.
• Improve website UX, navigation, accessibility, and conversion pathways.
• Collaborate with marketing, content, design, and development teams.
• Conduct website audits and recommend performance improvements.
• Implement tracking, tagging, and conversion measurement requirements.
• Stay up to date with web, marketing, and digital experience trends.

Skills

Website management

Digital marketing

Customer experience

CMS platforms

GA4

Tag Manager

Looker Studio

SEO basics

UX/UI basics

HTML/CSS

Analytics

Stakeholder mgmt

Education

Marketing degree

Digital Marketing degree

Web development degree

Information Systems degree

CS degree

Tools

WordPress

Webflow

Drupal

Shopify

Job description

Expect opportunities that may include:

• Managing and optimising websites to improve performance, engagement, and conversions
• Implementing website updates, landing pages, and campaign-related digital assets
• Monitoring website analytics and user behaviour to identify optimisation opportunities
• Improving website UX, navigation, accessibility, and conversion pathways
• Supporting SEO implementation and technical website best practices
• Managing content updates through CMS platforms
• Collaborating with marketing, content, design, and development teams
• Conducting website audits and recommending performance improvements
• Implementing tracking, tagging, and conversion measurement requirements
• Staying up to date with web, marketing, and digital experience trends

Education:

• Diploma or Degree in Marketing, Digital Marketing, Web Development, Information Systems, Computer Science, or a related field

Experience:

• Minimum 3-5+ years of experience in Website Management, Digital Marketing, Marketing Operations, or a related field
• Proven experience managing and optimising websites to support marketing and business objectives
• Experience working with CMS platforms, website analytics, and conversion optimisation initiatives
• Exposure to SEO, UX, CRO, marketing automation, or web development projects will be advantageous

Skills:

• Strong understanding of website management, digital marketing, and customer experience principles
• Proficiency with CMS platforms such as WordPress, Webflow, Drupal, Shopify, or similar platforms
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and website reporting tools
• Knowledge of SEO, UX/UI best practices, conversion rate optimisation (CRO), and web accessibility standards
• Understanding of HTML, CSS, and website development concepts
• Experience implementing tracking, tagging, and performance measurement frameworks
• Strong analytical and problem-solving skills with a data-driven mindset
• Excellent communication, stakeholder management, and project coordination abilities
• Relevant certifications in Google Analytics, Digital Marketing, UX, Web Management, or related disciplines will be advantageous