Digital Marketing Campaign Manager

Placements24; Richards Bay; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Job summary

Placements24 in Richards Bay, KwaZulu-Natal is seeking a Digital Marketing Campaign Manager to plan, execute, and optimize multi-channel campaigns driving brand awareness, leads, and engagement. You will lead across SEM, social ads, email, and content channels with a hands-on, collaborative approach.

The ideal candidate has 3–5 years in digital marketing campaign management, strong analytics, and experience with marketing automation and CRMs.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in digital marketing campaign management.
• Proven track record of planning and executing multi-channel campaigns.
• Strong understanding of SEM, social media advertising, email marketing platforms, and analytics tools.
• Excellent analytical skills and ability to translate data into strategies.
• Strong project management and organizational skills.
• Proficient in marketing automation tools and CRM systems.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, develop, and execute integrated digital marketing campaigns across SEM, social media, email, content, and display.
• Define campaign objectives, audiences, messaging, and KPIs aligned with goals.
• Manage campaign budgets for ROI optimization.
• Monitor performance data and provide actionable optimization insights.
• Collaborate with creative teams for ad copy, landing pages, and visuals.
• Conduct A/B testing and optimization for better performance.
• Stay updated on industry trends and best practices in digital marketing.
• Manage relationships with external agencies and vendors as needed.

Skills

Digital marketing

Campaign management

SEM

Social media ads

Email marketing

Analytics

Project management

Marketing automation

CRM

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

CRM systems

Job description

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Campaign Manager to join their thriving marketing department. This role is crucial for conceptualizing, executing, and optimizing impactful digital marketing campaigns across various online channels. The successful candidate will be responsible for ensuring campaigns meet or exceed their objectives in terms of brand awareness, lead generation, and customer engagement. We are looking for an individual with a strategic mindset, a strong understanding of digital marketing platforms, and a proven ability to manage complex campaigns from start to finish. This is an excellent opportunity to contribute to a growing company in Richards Bay, KwaZulu-Natal and to shape impactful marketing initiatives that drive business growth. The position requires hands-on involvement and close collaboration with cross-functional teams within our office.

Key Responsibilities

• Plan, develop, and execute integrated digital marketing campaigns across multiple channels including SEM, social media, email, content marketing, and display advertising.
• Define campaign objectives, target audiences, messaging, and KPIs, ensuring alignment with overall marketing and business goals.
• Manage campaign budgets, ensuring optimal allocation of resources to maximize ROI.
• Monitor and analyze campaign performance data, generating regular reports and providing actionable insights for optimization.
• Collaborate with creative teams to develop compelling campaign assets, including ad copy, landing pages, and visual content.
• Conduct A/B testing and other optimization techniques to improve campaign performance and user experience.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
• Manage relationships with external agencies and vendors as needed.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in digital marketing campaign management.
• Proven track record of successfully planning and executing multi-channel digital marketing campaigns.
• Strong understanding of SEM (Google Ads), social media advertising (Facebook, Instagram, LinkedIn), email marketing platforms, and analytics tools (Google Analytics).
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Proficient in marketing automation tools and CRM systems.
• Excellent written and verbal communication skills.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including medical aid and a provident fund. Employees will have the opportunity to work with a leading company in Richards Bay, KwaZulu-Natal , contributing to exciting and innovative marketing projects. We provide a collaborative and supportive work environment with opportunities for professional development and career advancement. The role is office-based, fostering strong team dynamics and direct collaboration. Join a team dedicated to achieving marketing excellence.