Senior Digital Marketing Manager (Remote-First)

Placements24; Klerksdorp; Hybrid; ZAR 800,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote role

Performance-based bonuses

Equity participation

Health, dental, and vision insurance

Generous paid time off

Job summary

Placements24 seeks a Senior Digital Marketing Manager to lead digital initiatives in a remote-first setting. Develop and execute comprehensive strategies across SEO, SEM, social, email, content, and affiliate programs to drive growth and retention.

You will mentor a remote team, optimize campaigns across Google Ads and social platforms, and ensure cohesive brand messaging with product and content teams. This role emphasizes strategic leadership and measurable impact.

Qualifications

• Minimum 7 years in digital marketing with 3+ in management.
• Proven track record of growth through digital campaigns.
• Experience across SEO, SEM, PPC, social, email, content.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy across all channels.
• Lead and mentor a remote team of digital marketing specialists.
• Oversee paid advertising campaigns (Google Ads, social platforms).
• Manage organic search, keyword research, on-page optimization, and link-building.
• Drive customer acquisition and lead generation through digital campaigns.

Skills

Digital strategy

Team leadership

SEO

SEM

PPC advertising

Analytics

CRM

Automation

Education

Bachelor's degree in Marketing or related

MBA (plus)

Tools

Google Analytics

Adobe Analytics

HubSpot

Job description

Our client is seeking an experienced and strategic Senior Digital Marketing Manager to lead their digital marketing efforts in a remote-first capacity. This is a pivotal role for a seasoned professional who can develop and execute high-impact digital strategies across all online channels. You will be responsible for driving customer acquisition, engagement, and retention through innovative and data-driven campaigns. The ideal candidate is a self-motivated leader with a deep understanding of the digital marketing landscape, a proven ability to manage complex projects, and a passion for leveraging technology to achieve business goals. This position offers the flexibility to work from anywhere, focusing on strategic leadership and team mentorship in a virtual environment. We are looking for a visionary marketer to guide our client's digital presence and growth trajectory.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overarching business objectives, encompassing SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation, collaboration, and continuous improvement within a remote setting.
• Oversee the planning, execution, and optimization of paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Manage the company's organic search strategy, including keyword research, on-page optimization, and link-building initiatives.
• Drive customer acquisition and lead generation efforts through effective digital campaigns and funnel optimization.
• Analyze campaign performance, website analytics, and market trends to identify opportunities and threats, providing strategic recommendations to senior leadership.
• Collaborate with content, creative, and product teams to ensure consistent brand messaging and effective campaign collateral development.
• Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing return on investment (ROI).
• Stay at the forefront of digital marketing trends, technologies, and best practices, and implement them strategically.

Requirements

• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management or leadership role.
• Proven track record of developing and implementing successful digital marketing strategies that have driven significant growth in key metrics.
• Extensive experience with SEO, SEM, PPC advertising, social media marketing, email marketing, and content marketing.
• Expert proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
• Strong understanding of marketing automation platforms and CRM systems.
• Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and guide a remote team.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Bachelor's degree in Marketing, Business, or a related field; an MBA or relevant certifications are a plus.
• Demonstrated experience in managing budgets and achieving ambitious marketing objectives.

Benefits

• Highly competitive salary package, reflecting extensive experience.
• Fully remote role offering unparalleled work-life balance and flexibility.
• Performance-based bonuses and potential for equity participation.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and professional development budget.
• Opportunity to lead and shape digital marketing strategies for a growing organization.
• Access to cutting-edge marketing tools and technologies.
• Retirement savings plan with company matching.