Digital Marketing Strategist

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Health, dental, and vision insurance

Professional development stipend

Work with cutting-edge technologies

Annual home office stipend

Job summary

Our client, a forward-thinking SaaS company, is hiring a Digital Marketing Strategist to shape and execute a comprehensive digital marketing program. This fully remote role focuses on lead generation, customer acquisition, and brand awareness across multiple channels.

You will define target audiences, set KPIs, and translate data insights into actionable campaigns while collaborating with content, design, and sales teams. Remote work offers strong autonomy and growth.

Qualifications

• Bachelor's degree required.
• Minimum 6 years in digital marketing with cross-channel execution.
• Experience developing B2B or B2C digital marketing strategies.

Responsibilities

• Develop and implement a comprehensive, multi-channel digital marketing strategy aligned with business objectives.
• Conduct market research, competitor analysis, and audience segmentation to identify strategic opportunities.
• Define KPIs for all digital marketing initiatives and track progress against goals.
• Oversee and guide the execution of campaigns across SEO, SEM, social media, content, email marketing, and other channels.
• Analyze campaign data and provide insights and strategic recommendations for optimization.

Skills

Analytical skills

Cross-channel strategy

Stakeholder influence

Remote work independence

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, an innovative SaaS company, is seeking a highly analytical and forward-thinking Digital Marketing Strategist to join their team, operating fully remotely. This role is critical in shaping and executing the company's overarching digital marketing strategy to drive lead generation, customer acquisition, and brand awareness. You will be responsible for identifying key opportunities across various digital channels, defining target audiences, and developing data-driven campaign plans. The ideal candidate possesses a comprehensive understanding of the digital marketing ecosystem, strong analytical skills, and a proven ability to translate complex data into actionable strategies. This is an exciting opportunity to influence the growth trajectory of a dynamic tech company.

Key Responsibilities

• Develop and implement a comprehensive, multi-channel digital marketing strategy aligned with business objectives.
• Conduct thorough market research, competitor analysis, and audience segmentation to identify strategic opportunities.
• Define key performance indicators (KPIs) for all digital marketing initiatives and track progress against goals.
• Oversee and guide the execution of campaigns across SEO, SEM, social media marketing, content marketing, email marketing, and other digital channels.
• Analyze campaign performance data, interpret insights, and provide strategic recommendations for optimization and future planning.
• Collaborate with internal teams (e.g., content, design, sales) to ensure alignment and effective campaign execution.
• Stay abreast of the latest digital marketing trends, emerging technologies, and best practices to maintain a competitive edge.
• Manage relationships with external digital marketing agencies or vendors as needed.
• Develop strategic roadmaps for digital channel growth and innovation.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong emphasis on strategy development and cross-channel execution.
• Proven experience in developing and implementing successful digital marketing strategies for B2B or B2C audiences.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar, and data visualization tools.
• Strong analytical and problem-solving skills with the ability to translate complex data into strategic recommendations.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Experience in the SaaS or technology industry is highly desirable.
• Ability to work autonomously and manage multiple projects effectively in a remote environment.

Benefits

• Fully remote work arrangement, offering ultimate flexibility.
• Competitive salary and potential for performance-based incentives.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allocation for professional development and online courses.
• Opportunity to work with cutting-edge technologies and a passionate team.
• Annual home office stipend to enhance your workspace.