Digital Marketing Lead — Arts & Entertainment (Cape Town)

Placements24; Cape Town; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Generous leave

Industry events

Job summary

Placements24 in Cape Town is seeking a Digital Marketing Specialist to drive events, artists, and cultural experiences. You will develop and execute campaigns across social, email, SEO/SEM, and content channels to boost ticket sales and brand awareness.

You will analyze performance data, report insights, and collaborate with creative teams to produce compelling digital assets and landing pages. Enjoy exposure to the vibrant arts scene with a focus on community engagement and ROI optimization.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of digital marketing experience, preferably in Arts & Entertainment.
• Proven experience with SEO, SEM, social media marketing, and email marketing platforms.
• Proficiency in analytics tools such as Google Analytics.
• Strong copywriting and content creation skills.

Responsibilities

• Develop and implement digital marketing campaigns across channels including social media, email, SEO/SEM, and content marketing.
• Manage social media presence, creating engaging content and fostering community interaction.
• Analyze campaign performance data, generating insights and reports to optimize strategies and maximize ROI.
• Collaborate with creative teams to produce compelling digital assets and landing pages.
• Monitor market trends and competitor activities to identify new opportunities for growth.
• Manage digital advertising budgets and ensure efficient allocation of resources.

Skills

Digital marketing

Social media marketing

SEO/SEM

Email marketing

Copywriting

Content creation

Analytical thinking

Strategic thinking

Google Analytics

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Google Analytics

Job description

Placements24 in Cape Town is seeking a Digital Marketing Specialist to drive events, artists, and cultural experiences. You will develop and execute campaigns across social, email, SEO/SEM, and content channels to boost ticket sales and brand awareness.

You will analyze performance data, report insights, and collaborate with creative teams to produce compelling digital assets and landing pages. Enjoy exposure to the vibrant arts scene with a focus on community engagement and ROI optimization.