Growth-Driven Digital Marketing Lead

Ad Talent Africa

Durban

On-site

ZAR 600,000 - 900,000

Full time

6 days ago

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Job summary

Ad Talent Africa is seeking a commercially minded Digital Marketing Manager to lead our digital marketing efforts and drive online bookings, customer acquisition and revenue growth. Reporting to the Head of Marketing, you will own digital performance across paid media, e-commerce, site optimisation, and analytics, blending strategy with hands-on execution to improve conversions and ROAS.

You will collaborate with Marketing, Creative and Development teams to deliver campaigns that align with

Qualifications

Five+ years in digital marketing, performance marketing or e-commerce with measurable results.
Hands-on experience managing paid media campaigns across Google Ads and Meta Ads Manager; exposure to Bing and LinkedIn.
Strong knowledge of GA4, Google Tag Manager, conversion tracking and digital reporting.
Experience managing e-commerce or online booking funnels, including conversion rate optimisation, A/B testing and promotions.
Experience with email marketing, customer segmentation, remarketing and lifecycle campaigns.
Understanding of SEO, SEM and digital customer acquisition strategies.
Strong analytical skills and advanced Excel proficiency.
Commercial mindset with ability to manage multiple priorities and stakeholders.

Responsibilities

Digital Strategy & Performance: Develop and execute digital marketing strategies aligned with commercial goals, owning online revenue, customer acquisition, ROAS, CPA and other KPIs.
Paid Media & Campaigns: Plan, manage and optimise campaigns across Google, Meta, Bing and LinkedIn with audience targeting and budget management.
E-commerce & Conversion: Manage online journey, improve website performance and booking conversions, implement A/B testing and landing-page optimisations.
Customer Acquisition & Retention: Develop lifecycle, email marketing and remarketing campaigns to drive engagement and increase customer lifetime value.
SEO & Organic Growth: Improve organic visibility and align paid and organic search strategies.
Analytics & Insights: Use GA4 and analytics tools to monitor performance and translate data into actionable recommendations.
Collaboration: Partner with Marketing, Commercial Insights, Creative and Development teams to deliver effective campaigns.