AI Marketing Lead & Growth Architect

Ad Talent Africa; Somerset West; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Ad Talent Africa is seeking a forward-thinking AI Marketing Lead to own the marketing function, shape brand positioning and drive awareness, engagement and customer acquisition through AI-powered strategies and campaigns.

You will craft strategy, content, and campaigns, lead generation, and performance analysis, collaborating with senior leadership to translate product capabilities into business value and ensure messaging resonates with target audiences.

Qualifications

• Proven senior marketing experience with strategy and hands-on execution.
• Experience using AI tools and automation for workflows.
• Ability to translate technical concepts into commercial messaging.
• Excellent copywriting, brand positioning and campaign management.
• Experience across websites, email, LinkedIn, webinars and events.
• Lead generation, conversion optimization and performance reporting.
• Ability to implement AI tools to improve efficiency.

Responsibilities

• Develop and implement the overall marketing strategy and positioning.
• Manage AI-driven content creation, campaigns, scheduling and reporting.
• Plan and execute integrated campaigns across digital platforms.
• Develop content calendar and create engaging content.
• Own lead generation and drive customer acquisition with cost control.
• Monitor performance and optimize activities with senior leadership.

Skills

AI marketing

Strategic marketing

Content development

Campaign management

Lead generation

Digital channels

Analytics

Stakeholder management

Copywriting

Education

Bachelor's in Marketing

Job description

Ad Talent Africa is seeking a forward-thinking AI Marketing Lead to own the marketing function, shape brand positioning and drive awareness, engagement and customer acquisition through AI-powered strategies and campaigns.

You will craft strategy, content, and campaigns, lead generation, and performance analysis, collaborating with senior leadership to translate product capabilities into business value and ensure messaging resonates with target audiences.