Performance Marketing & E‑Commerce Lead

Ad Talent Africa; Durban; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Ad Talent Africa is seeking a commercially sharp, data‑driven performance marketer with 5+ years in digital marketing or e‑commerce. You will own the full paid media stack—Google Ads, Meta, Bing and LinkedIn—while driving online revenue, ROAS and bookings from large monthly budgets.

Expect CRO, analytics, and lifecycle email work to boost conversions. The role requires GA4/GTM proficiency, looker studio or BI tools, and strong collaboration with marketing, content, and tech teams.

Qualifications

• 5+ years' relevant digital marketing or e-commerce experience.
• Experience managing large paid-media budgets with accountability for performance.
• Hands-on across Google Ads, Meta Ads Manager, Bing and LinkedIn.
• Experience with GA4 and GTM including conversion tracking.
• Experience owning online sales, promotions and seasonal trading.
• Proven CRO and A/B testing experience.
• Strong analytical skills and ability to report ROAS, CPA, conversions.

Responsibilities

• Own the digital channel and take full accountability for online bookings, revenue, ROAS, CPA and commercial performance.
• Plan, build, launch, manage and optimise paid campaigns across Google, Meta, Bing and LinkedIn.
• Develop digital campaigns from customer insight and proposition through to creative briefs, messaging, channel strategy and measurement.
• Shape acquisition messaging, offers, landing pages and calls to action across the customer journey.
• Own advertising operations, including GA4, GTM and product feeds.
• Manage audience strategy, retargeting and customer acquisition across platforms.
• Manage the website as a commercial asset, optimising landing pages and checkout journeys.
• Lead a CRO and A/B testing programme with developers to implement improvements.
• Build and manage email lifecycle journeys including abandoned booking recovery.

Skills

Paid media management

Google Ads

Meta Ads Manager

GA4 / GTM

Email marketing

CRO

Data analysis

Tools

Google Ads

Meta Ads Manager

Bing Ads

LinkedIn Ads

GA4

Google Tag Manager

Looker Studio

Power BI

Job description

Ad Talent Africa is seeking a commercially sharp, data‑driven performance marketer with 5+ years in digital marketing or e‑commerce. You will own the full paid media stack—Google Ads, Meta, Bing and LinkedIn—while driving online revenue, ROAS and bookings from large monthly budgets.

Expect CRO, analytics, and lifecycle email work to boost conversions. The role requires GA4/GTM proficiency, looker studio or BI tools, and strong collaboration with marketing, content, and tech teams.