Remote Digital Marketing Specialist - FMCG

Placements24; George; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Remote work

Professional development

Online training

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist to lead online presence across SEO, SEM, social media, email marketing, and content creation. The ideal candidate brings 3–5 years of FMCG-focused digital marketing experience and strong analytics in a remote setting.

The role emphasizes developing innovative campaigns, managing budgets, and collaborating with internal teams and agencies to optimize ROI while staying ahead of industry trends.

Qualifications

• Bachelor's degree in Digital Marketing, Marketing, Communications, or related field.
• 3–5 years of digital marketing experience, ideally in FMCG.
• Proficient with Google Analytics, Google Ads, social media tools, and email marketing software.
• Strong analytical and communication skills.
• Ability to work independently in a remote setting.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across SEO, SEM, social media, email, and content.
• Analyze campaign data, track KPIs, and provide optimization insights.
• Manage social media content and community engagement.
• Optimize website content and UX for SEO.
• Coordinate with internal teams and agencies for brand consistency.
• Develop and manage digital budgets for ROI.

Skills

Digital marketing

SEO

SEM

Content creation

Social media

Analytics

Remote work

Education

Bachelor's degree in Digital Marketing

Tools

Google Analytics

Google Ads

CMS

Job description

About the Role

Our client is a leading force in the FMCG industry and is actively seeking a skilled and innovative Remote Digital Marketing Specialist to spearhead their online presence. This is a fully remote position, offering flexibility and the opportunity to contribute significantly from anywhere. The successful candidate will be instrumental in developing and executing cutting-edge digital marketing strategies that drive brand awareness, engagement, and sales for our diverse range of consumer products. If you are a results-oriented digital marketer with a passion for the dynamic FMCG landscape and thrive in a remote-first environment, this role is for you. You will be a key player in shaping our client's digital footprint, leveraging the latest trends and technologies to connect with consumers effectively. This role is critical in ensuring our brands resonate with our target audience in the digital space.

Key Responsibilities

Develop, implement, and manage comprehensive digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and content marketing. Analyze campaign performance data, track KPIs, and provide actionable insights and recommendations for optimization. Manage social media presence, creating engaging content, and fostering community interaction. Optimize website content and user experience for search engines (SEO). Manage paid advertising campaigns (PPC/SEM) to drive targeted traffic and conversions. Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness. Stay abreast of the latest digital marketing trends, tools, and best practices, applying them to enhance strategies. Develop and manage digital marketing budgets, ensuring efficient spend and maximum ROI. Monitor competitor digital activities and market trends to identify new opportunities. Create compelling marketing content, including website copy, blog posts, social media updates, and email newsletters. Conduct A/B testing on various marketing elements to improve campaign performance.

Requirements

Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field. Proven experience (3-5 years) as a Digital Marketing Specialist or similar role, with a strong focus on FMCG if possible. Demonstrable experience in SEO, SEM, social media marketing, email marketing, and content creation. Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software. Strong analytical skills with the ability to interpret complex data sets and translate them into strategic actions. Excellent written and verbal communication skills, with a keen eye for detail. Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting. Self-motivated, proactive, and adaptable to a constantly evolving digital landscape. Experience with content management systems (CMS) is a plus. A creative mindset with a passion for digital innovation.

Benefits

This position offers a fully remote work arrangement, providing unparalleled flexibility. You will receive a competitive salary and a comprehensive benefits package, including medical aid and opportunities for professional development. Our client invests in their employees' growth, offering access to online training, workshops, and industry conferences. This is an excellent opportunity to join a forward-thinking company and make a significant impact on their digital strategy, all while enjoying the benefits of remote work.