Remote Digital Marketing Specialist - FMCG

Placements24; Bloemfontein; Hybrid; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Bonuses based on performance

Health insurance

Flexible working hours

Remote work setup allowance

Continuous learning and development

Job summary

Placements24 is seeking a skilled Remote Digital Marketing Specialist to lead multi-channel campaigns for a prominent FMCG brand. The role emphasizes SEO, SEM, content creation, and paid advertising across Google Ads and social platforms.

You will analyze data, optimize campaigns, and report insights from a remote setup. The ideal candidate has 4+ years in digital marketing, strong FMCG exposure, and proficiency with analytics and marketing tools.

Qualifications

• Bachelor's degree or higher in Marketing, Digital Media, Communications or related field.
• Minimum 4 years of proven digital marketing experience with FMCG focus.
• Proven success in managing multi-channel campaigns across SEO, SEM, social media, email and content marketing.
• Proficiency with Google Analytics, Google Ads, social media management tools and email marketing software.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Create engaging digital content including website copy, social posts, blogs, and newsletters.
• Manage and optimize paid campaigns (Google Ads, social ads) to maximize ROI.
• Analyze performance metrics, track KPIs, and provide actionable optimization reports.
• Conduct keyword research and implement SEO best practices to improve rankings.
• Oversee social media presence and community engagement across channels.
• Collaborate with internal teams and agencies to ensure brand consistency.
• Stay updated on digital marketing trends and tools.

Skills

Digital marketing

SEO/SEM

Content creation

Google Analytics

Google Ads

Social media management

Email marketing

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

CMS platforms

Job description

About the Role

Our client, a prominent name in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a highly skilled and motivated Remote Digital Marketing Specialist to join their dynamic marketing department. This role is fully remote, offering flexibility and the opportunity to contribute to brand success from anywhere. You will be responsible for developing, implementing, and managing digital marketing campaigns that enhance brand visibility, drive customer acquisition, and foster engagement across various online platforms. The ideal candidate will have a proven ability to create compelling digital content, optimize campaigns for performance, and stay abreast of the latest digital marketing trends and technologies. This is an exciting opportunity for a digital marketing expert passionate about the FMCG industry to leverage their skills in a remote-first environment.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Create, curate, and manage engaging digital content, including website copy, social media posts, blog articles, and email newsletters.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI and achieve campaign objectives.
• Analyze digital marketing performance metrics, track KPIs, and provide insightful reports with recommendations for improvement.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage the company's social media presence, fostering community engagement and responding to inquiries.
• Collaborate with internal teams and external agencies to ensure brand consistency across all digital channels.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Manage website content and ensure optimal user experience.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of proven experience in digital marketing, with a strong focus on the FMCG sector.
• Demonstrable success in managing and optimizing digital campaigns across multiple channels.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Creative thinking and a passion for digital innovation.

Benefits

• Competitive annual salary.
• Performance-based bonuses.
• Comprehensive health insurance coverage.
• Generous paid time off and flexible working hours.
• Opportunities for continuous learning and professional development in digital marketing.
• Remote work setup allowance.
• Access to cutting-edge digital marketing tools and resources.