Digital Marketing Manager - FMCG

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote work setup

Health benefits

Online learning resources

Career development opportunities

Collaborative environment

Job summary

Placements24 is seeking a Digital Marketing Manager to lead online strategy from a fully remote position. The role demands 5+ years in FMCG digital marketing, with proven success in data-driven campaigns and expert-level SEO/SEM, social media, email automation, and content strategy.

You will analyze metrics to optimize performance and collaborate with creative teams to produce compelling assets. The position offers a fully remote setup, with benefits including health coverage, ongoing learning

Qualifications

• 5+ years of digital marketing experience in FMCG.
• Proven success in data-driven campaigns.
• Expertise in SEO, SEM, social media, email automation and content strategy.
• Proficiency with analytics platforms and marketing automation tools.
• Strong understanding of consumer behavior and e-commerce trends.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing and content marketing.
• Manage and optimize digital advertising campaigns for maximum reach and conversions.
• Analyze website traffic, campaign performance and user engagement to drive improvements.
• Oversee social media presence, community engagement and influencer collaborations.
• Collaborate with creative teams and agencies to produce compelling digital assets.

Skills

Digital marketing

Data-driven campaigns

SEO

SEM

Social media

Email marketing

Content strategy

Google Analytics

Marketing automation

Tools

Google Analytics

Marketing automation

Job description

About the Role

Our client, a leading innovator in the FMCG space, is actively recruiting a forward-thinking Digital Marketing Manager to lead their online strategy from a fully remote position.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.


• Manage and optimize digital advertising campaigns to ensure maximum reach and conversion rates.


• Analyze website traffic, campaign performance, and user engagement metrics to drive continuous improvement.


• Oversee social media presence, community engagement, and influencer collaborations.


• Collaborate with creative teams and agencies to produce compelling digital content and assets.

Requirements

• Minimum of 5 years of experience in digital marketing, with a strong focus on the FMCG sector .


• Proven success in developing and executing data-driven digital marketing campaigns.


• Expertise in SEO, SEM, social media marketing, email automation, and content strategy.


• Proficiency with digital analytics platforms (e.g., \"Google Analytics\") and marketing automation tools.


• Strong understanding of consumer behavior in the digital space and e-commerce trends.

Benefits

• Attractive salary complemented by a performance-based incentive program.


• Fully remote work setup, promoting work-life integration.


• Comprehensive health, dental, and vision benefits.


• Access to online learning platforms and professional development resources.


• A collaborative environment fostering innovation and creativity.