Remote Digital Marketing Director – PPC & SEO Lead

Blacksmith Agency LLC; Soweto; Remote; ZAR 2,671,000 - 4,341,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Digital Marketing Director to lead the PPC and SEO functions. You will guide channel strategy, own budget decisions as accounts scale, and supervise the PPC and SEO strategists who execute the plan.

This is a management seat focused on strategy, audits, client-facing leadership, and global agency growth. You will set quality standards and own client results across paid media and SEO.

Qualifications

• 7+ years across paid media and SEO.
• Experience owning channel strategy and budget while teams execute.
• Strong client-facing presence and communication.
• Agency experience carrying multiple accounts.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Define and enforce audits, reporting standards, and quality metrics.
• Ensure honest client reporting and GA4 attribution accuracy.
• Lead hiring and first-round interviews for the department.
• Be the client-facing owner when an account underperforms and coordinate fixes.

Skills

People leadership

Strategic planning

Client management

Budget oversight

Tools

Google Ads

GA4

Search Console

Meta

Microsoft Ads

Job description

Blacksmith Agency LLC is seeking a Digital Marketing Director to lead the PPC and SEO functions. You will guide channel strategy, own budget decisions as accounts scale, and supervise the PPC and SEO strategists who execute the plan.

This is a management seat focused on strategy, audits, client-facing leadership, and global agency growth. You will set quality standards and own client results across paid media and SEO.