Digital Marketing Specialist

Luxury Escapes; Cape Town; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Cape Town Luxury Escapes is seeking a Digital Marketing Specialist to grow high-quality enquiries for our luxury travel business. This role blends performance marketing with brand protection, requiring commercial sharpness and attention to detail.

You will manage campaigns across Google Ads and Meta, optimise landing pages, and craft reports that translate data into clear next steps. Collaboration with in-office teams is essential to maintain premium messaging.

Qualifications

• Strong working knowledge of Google Ads and Meta campaigns.
• Experience with analytics, tag management, conversion tracking, and campaign reporting.
• Ability to read campaign data critically and separate useful signal from platform noise.
• Good copy judgement and an eye for landing-page quality.
• Strong attention to detail around budgets, settings, tracking, and reporting.
• Confidence explaining marketing performance clearly to people outside marketing.

Responsibilities

• Plan, launch, monitor, and improve campaigns across Google Ads, Meta, and relevant digital channels.
• Improve campaign structure, audience quality, creative testing, landing-page alignment, and budget discipline.
• Review performance data and turn it into clear, practical recommendations.
• Work with the team to promote luxury villas, destination-led campaigns, and high-value travel experiences.
• Help improve landing pages, campaign messaging, and content briefs where needed.
• Prepare simple, honest reports that explain what changed and what should happen next.

Skills

Google Ads

Meta campaigns

Analytics

Tag management

Conversion tracking

Campaign reporting

Budget discipline

Landing-page quality

Copy judgement

Communication

Tools

Looker Studio

Google Ads Editor

Marketing automation

Job description

About the role

Cape Town Luxury Escapes is hiring a Digital Marketing Specialist to help grow high-quality enquiries for our luxury travel business. This role is for someone who understands performance marketing, but also has the judgement to protect a premium brand.

You will work across paid media, campaign planning, landing pages, reporting, and content opportunities. The right person is commercially sharp, detail-oriented, and able to explain what is working, what needs attention, and what should happen next.

The essentials

• Location: Cape Town-based, with regular in-office collaboration.
• Type: Full-time, permanent.
• Focus: Performance marketing, lead quality, campaign optimisation, landing pages, reporting, and growth experiments.

Key responsibilities

• Plan, launch, monitor, and improve campaigns across Google Ads, Meta, and relevant digital channels.
• Improve campaign structure, audience quality, creative testing, landing-page alignment, and budget discipline.
• Review performance data and turn it into clear, practical recommendations.
• Work with the team to promote luxury villas, destination-led campaigns, and high-value travel experiences.
• Help improve landing pages, campaign messaging, and content briefs where needed.
• Prepare simple, honest reports that explain what changed and what should happen next.

Requirements and qualifications

Must have

• Strong working knowledge of Google Ads and Meta campaigns.
• Experience with analytics, tag management, conversion tracking, and campaign reporting.
• Ability to read campaign data critically and separate useful signal from platform noise.
• Good copy judgement and an eye for landing-page quality.
• Strong attention to detail around budgets, settings, tracking, and reporting.
• Confidence explaining marketing performance clearly to people outside marketing.

Nice to have

• Experience in luxury travel, hospitality, real estate, villas, tourism, or high-value lead generation.
• Experience with Looker Studio, Google Ads Editor, SEO content, or marketing automation.
• Comfort working with developers or content teams to improve tracking, pages, and campaign assets.

Strong Google Ads, Meta, analytics, tag management, conversion tracking, reporting, copy judgement, and campaign optimisation experience.