Performance Marketing Lead – Ecommerce Growth

Time Personnel; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Time Personnel is seeking a Digital Marketing Campaign Specialist to own performance marketing across a portfolio of established UK brands from Cape Town. You will design annual plans, optimize campaigns, and drive online revenue while controlling costs.

A data-driven, hands-on marketer with strong Google/Meta advertising skills is ideal. Responsibilities include building content pipelines, managing feeds, and coordinating SEO and email marketing programs.

Qualifications

• 5–8 years digital marketing experience, preferably in ecommerce/online retail.
• Experience managing full digital marketing function for a brand or portfolio.
• Experience with Google Ads and Merchant Center, Meta ads, and SEO.
• Proven ability to demonstrate results by brand and channel.
• Experience building content pipelines and working with creators.
• UK or European ecommerce exposure is a plus.

Responsibilities

• Own the digital marketing strategy for each brand and the portfolio.
• Develop annual and seasonal marketing plans with commercial focus.
• Audit performance and prioritise improvements based on impact.
• Manage online revenue growth and control acquisition costs.
• Monitor MER, CAC, and channel performance; take data-driven actions.
• Set up and optimise feeds, campaigns and tracking across platforms.
• Lead email flows and lifecycle campaigns, e.g., welcome and win-back.
• Define SEO strategy and keyword plans; coordinate CRO initiatives.

Skills

Digital marketing

Performance marketing

Google Ads

Meta Advertising

Klaviyo

GA4

SEO strategy

Content creation

Data analysis

Budget management

E-commerce

Tools

Google Merchant Center

Shopify

WooCommerce

Tag Manager

Klaviyo (Email)

Job description

Time Personnel is seeking a Digital Marketing Campaign Specialist to own performance marketing across a portfolio of established UK brands from Cape Town. You will design annual plans, optimize campaigns, and drive online revenue while controlling costs.

A data-driven, hands-on marketer with strong Google/Meta advertising skills is ideal. Responsibilities include building content pipelines, managing feeds, and coordinating SEO and email marketing programs.