Supervisor: Direct Marketing

Avbob Group; South Africa; On-site; ZAR 360,000 - 520,000; Full time

Job summary

Avbob Group in Irene seeks a Digital Marketing, Communications and Direct-to-Consumer Specialist to drive the brand’s online presence from Irene. You will lead digital campaigns, optimise SEO, manage paid media, and enhance consumer journeys across DTC channels.

The role requires a diploma/degree in marketing or related field and at least 3 years’ experience in digital marketing, e-commerce, and campaign performance. Collaboration with Sales, Marketing and Digital teams is essential.

Qualifications

• Diploma or Degree in Marketing, Business Management, Communications or related field.
• Minimum 3 years' experience in digital marketing, e-commerce or a related environment.
• Minimum 3 years' experience working with paid media, digital communications and DTC marketing.
• Minimum 3 years' experience in SEO, digital performance and campaign optimisation.
• Strong understanding of consumer digital journeys, acquisition and conversion.
• Experience with digital campaign execution and performance monitoring.
• Experience with consumer-facing digital communications and content.
• Experience in FMCG, beauty, wellness or skincare will be advantageous.
• Strong understanding of digital marketing performance metrics, including ROAS, CPA, conversion and revenue.
• Ability to analyse data, feedback and consumer insights to identify opportunities.
• Strong understanding of SEO and digital discoverability, including emerging AI-driven search and discovery.
• Strong organisational and project coordination skills.
• Ability to manage multiple campaigns and competing priorities.
• Strong communication and stakeholder management skills.
• Ability to work collaboratively across Sales, Marketing and Digital teams.

Skills

Digital marketing

SEO

Paid media

DTC marketing

Analytics

Campaign management

Stakeholder management

Data analysis

Campaign optimisation

Communication

Collaboration

Planning

Education

Marketing/Business/Communications degree

Tools

Google Analytics

Google Ads

SEO Tools

CRM tools

Job description

Digital Marketing, Communications and Direct-to-Consumer Specialist - Irene

• Diploma or Degree in Marketing, Business Management, Communications or a related field.
• Minimum 3 years' experience in digital marketing, e-commerce or a related environment.
• Minimum 3 years' experience working with paid media, digital communications and DTC marketing.
• Minimum 3 years' experience in SEO, digital performance and campaign optimisation.
• Strong understanding of consumer digital journeys, acquisition and conversion.
• Experience with digital campaign execution and performance monitoring.
• Experience with consumer-facing digital communications and content.
• Experience in FMCG, beauty, wellness or skincare will be advantageous.
• Strong understanding of digital marketing performance metrics, including ROAS, CPA, conversion and revenue.
• Ability to analyse data, feedback and consumer insights to identify opportunities.
• Strong understanding of SEO and digital discoverability, including emerging AI-driven search and discovery.
• Strong organisational and project coordination skills.
• Ability to manage multiple campaigns and competing priorities.
• Strong communication and stakeholder management skills.
• Ability to work collaboratively across Sales, Marketing and Digital teams.
• Digital marketing expertise
• Commercial and DTC orientation
• Analytical and data-driven thinking
• Campaign management
• Performance optimisation
• Consumer-centric approach
• SEO and digital discoverability
• Planning and organisation
• Problem-solving
• Initiative and innovation

Role Requirements

• Diploma or Degree in Marketing, Business Management, Communications or a related field.
• Minimum 3 years' experience in digital marketing, e-commerce or a related environment.
• Minimum 3 years' experience working with paid media, digital communications and DTC marketing.
• Minimum 3 years' experience in SEO, digital performance and campaign optimisation.
• Strong understanding of consumer digital journeys, acquisition and conversion.
• Experience with digital campaign execution and performance monitoring.
• Experience with consumer-facing digital communications and content.
• Experience in FMCG, beauty, wellness or skincare will be advantageous.
• Strong understanding of digital marketing performance metrics, including ROAS, CPA, conversion and revenue.
• Ability to analyse data, feedback and consumer insights to identify opportunities.
• Strong understanding of SEO and digital discoverability, including emerging AI-driven search and discovery.
• Strong organisational and project coordination skills.
• Ability to manage multiple campaigns and competing priorities.
• Strong communication and stakeholder management skills.Ability to work collaboratively across Sales, Marketing and Digital teams.

Key Competencies

• Digital marketing expertise
• Commercial and DTC orientation
• Analytical and data-driven thinking
• Campaign management
• Performance optimisation
• Consumer-centric approach
• SEO and digital discoverability
• Strong communication skills
• Stakeholder management
• Planning and organisation
• Attention to detail
• Problem-solving
• Collaboration
• Initiative and innovation

Should you not receive a response within 10 working days, please consider your application unsuccessful.

Johannesburg
Cape Town
Full time
R